World Premiere at The Aurora – Koenigsegg Unveils the New Sadair’s Spear
The Aurora is proud to announce the public debut of Koenigsegg Sadair’s Spear – a revolutionary new hypercar from Sweden’s most daring manufacturer. Shown for the first time to a public audience at The Aurora, Sadair’s Spear pushes performance boundaries while paying tribute to family legacy and national heritage.
With its sharpened aerodynamics, upgraded suspension, and reduced weight, Sadair’s Spear is Koenigsegg’s most track-capable road car to date. At its core: the iconic twin-turbo V8 and the flywheel-less Light Speed Transmission, now tuned for up to 1,625 hp on E85. The result? Blistering performance and a new lap record at Gotland Ring, beating the Jesko Attack by 1.1 seconds.
Yet this machine is more than numbers. The name “Sadair’s Spear” is deeply personal: a nod to Christian von Koenigsegg’s father Jesko, and to Jesko’s favorite racehorse, ridden in his final competitive equestrian outing in 1976. Just 30 examples of this highly bespoke model will be made — all already spoken for.
Design refinements include a new double-blade active rear wing, exclusive carbon wheels, and a reengineered aero package. Inside, a minimalist cockpit continues Koenigsegg’s ethos of intelligent lightness, complete with 6-point harness-ready race seats. See it publicly for the first-time at The Aurora.
The Aurora Talks: Where legends meet visionaries
Koenigsegg’s reveal is just one highlight of The Aurora. The Aurora Talks, an exclusive program of live on-stage interviews with some of the most celebrated voices in design, sport, business, and culture. The series is open to all ticket holders and hosted on the Concours Stage and in the Vogue Scandinavia Lounge at Norrvikens Trädgårdar.
Among this year’s featured guests:
Christian von Koenigsegg, Founder & CEO, interviewed by JP Rathgen
Domagoj Dukec, Chief Designer, Rolls-Royce Motor Cars
Armand “Mondo” Duplantis, Olympic Gold Medalist and World Record Holder
HRH Princess Sofia of Sweden & Frida Vesterberg, Founders of Project Playground
Alba Hurup Larsen, F1 Academy Driver
Kelly Gale, international supermodel and actress
Magnus Walker, Porsche builder and global automotive personality
Filip Larsson, CEO The Aurora & Classic Car Partner
Andrea Zagato, President of ZAGATO
Viveca Sten, bestselling author and entrepreneur
Tonnie van der Velden, JP Morgan
Steven Hawkins, TJB Super Yachts / Dreamline Yachts
Carl-Johan Lejland, Dagens Industri
The Aurora Yacht Show: An on-water showcase of luxury and innovation
Located in the heart of Båstad Harbour, The Aurora Yacht Show features a curated fleet of luxury yachts, superyachts, and concept boats. This on-water display brings together leading names in the marine world, offering guests the opportunity to experience the intersection of design, craftsmanship, and seaborne adventure. It’s the perfect complement to the concours lawns and adds another layer of depth to the Aurora experience.
Arrive in style – Leave even more inspired
The Aurora is also proud to welcome Quintessentially Nordic as its Official Concierge Partner. With over 25 years of global luxury experience and a presence in 40+ cities, Quintessentially provides on-demand access to curated itineraries, travel arrangements, and bespoke lifestyle services to Aurora guests — ensuring every arrival, every transition, and every detail is unforgettable.
Win the Art Car – Fiat 500 Stefan Johansson Edition
This year’s Aurora Art Car is a Fiat 500 Stefan Johansson Edition, blending Italian charm with the expressive flair of the renowned Swedish Formula 1 driver and artist. Bold, colorful, and one-of-a-kind, this bespoke creation will be given away to one lucky attendee. Every general admission ticket is automatically entered into the draw.
Access it all with one ticket
A general admission ticket gives you full access to:
The Concours Showfield at Norrvikens Trädgårdar, featuring 60 handpicked cars ranging from prewar icons to modern hypercars. This year’s curated classes include:
- La Bella Macchina – celebrating the timeless beauty of Italian design
- Zagato – a tribute to the legendary Milanese design house
- Elegance in Motion – honoring grace, proportion, and coachbuilt sophistication
- Mega, Mega, Hyper, Hyper – showcasing the most extreme expressions of speed and engineering
Showfield Sessions – intimate conversations with automotive legends and design personalities, held live among the cars throughout the weekend
The Aurora Talks on the Concours Stage
The Aurora Yacht Show in Båstad Harbour
Live interviews, brand showcases, and immersive lifestyle experiences
The chance to win the Fiat 500 Stefan Johansson Art Car
All included with one ticket. All part of one unforgettable weekend.
Hi-res images can be downloaded HERE
About The Aurora Yacht Show
The Aurora Yacht Show is the maritime extension of The Aurora – Scandinavia’s most forward-thinking event for cars, design, and lifestyle. Taking place in Båstad’s harbour, the show features exclusive yachts from world-renowned brands such as Riva, Pershing, and Princess.
The Aurora is backed by long-term partnerships that elevate the overall experience: BMW Group and J.P. Morgan Private Bank are the event’s Main Partners for 2025, both committed through multi-year agreements. MOTIKON is the Performance and Classic Car Partner, while Koenigsegg serves as Hypercar Partner – both playing essential roles in what makes The Aurora a truly unique experience. Learn more at www.theaurora.se/yachtshow
About The Aurora
The Aurora is a new and exciting concours event – a celebration of both classic and cutting-edge cars, with a strong lifestyle focus. The first edition took place in 2024, and now the event is shifting gears for an even more ambitious 2025.
Set against the stunning backdrop of Norrvikens Trädgårdar, this three-day gathering offers a meticulously curated experience where some of the world’s most exclusive vehicles meet top-tier brands from design, art, gastronomy, fashion – and now, the world of yachts. Learn more at https://www.theaurora.se
For further information and interview requests, please contact:
The Aurora
Amanda Bonnier, Head of Communication and PR
Phone: +46 73 321 19 61
Email: amanda.bonnier@theaurora.com
Marcus Berggren, Head of Automotive PR
Phone: +46 70 781 40 53
Email: marcus.berggren@theaurora.com
Trendgruppen PR
Maria Hartog-Holm, Senior PR Consultant & CEO
Phone: +46 72 924 22 10
Email: maria.hartog-holm@trendgruppen.se