Events

Nordstone

September 10, 2026

Launch of Nordstone in Sweden at Ett Hem

To celebrate Nordstone’s launch in Sweden, we hosted an intimate lunch, bringing together architects, landscape architects and creatives for an afternoon of conversation around materials, architecture and lasting places. The lunch was followed by a presentation for selected journalists. Trendgruppen PR managed the event production, and guest lists.

Norsk Dun, Gustav Ovland

August 31 – September 1, 2026

Press trip with Norsk Dun and Gustav Ovland

Trendgruppen PR invited a small group of Swedish press and interior designers to Gustav’s remarkable home, Stärkelsefabriken, in Åhus. An intimate experience and a rare opportunity to step inside the place that has inspired Gustav’s collections for Norsk Dun, from bedding and towels to throws and other textiles.

Norsk Dun

August 25, 2026

Press dinner with Norsk Dun

We hosted an intimate press dinner with Norsk Dun at Matbaren in Stockholm. During the evening, interior designer Gustav Ovland and designer and television personality Halvor Bakke presented their collections for Norsk Dun. Selected press joined us for an evening of design, conversation and dinner.

Rosendahl Design Group

August 27, 2026

Rosendahl influencer lunch in Oslo

We invited Norwegian influencers to an inspiring lunch in Rosendahl’s showroom in Oslo to showcase the latest novelties from Rosendahl and Kähler, alongside a selection from Holmegaard, Lyngby Porcelæn and Kay Bojesen. Event production, set design, catering and guest list management by Trendgruppen PR.

Rosendahl Design Group

August 27, 2026

Rosendahl press breakfast in Oslo

Trendgruppen PR hosted a press breakfast at Rosendahl’s showroom in Oslo to celebrate the latest novelties from Rosendahl and Kähler, alongside a selection from Holmegaard, Lyngby Porcelæn and Kay Bojesen. Trendgruppen PR was responsible for the event production, set design, catering and guest list.

The Macallan

June 26–28 2026

The Macallan

During The Aurora, The Macallan welcomed guests to The Macallan House for an exclusive whisky experience. The three-day activation featured a curated lunch by Michelin-starred chef Mathias Dahlgren, a cocktail reception and private whisky tastings. Trendgruppen PR managed the event production, set design, catering and guest lists.

The Aurora

June 26–28 2026

The Aurora 2026

For the second year in a row, Trendgruppen PR served as the official PR partner for The Aurora, Scandinavia’s leading lifestyle and automotive event. Over three days, The Aurora brought together iconic cars, yachts, art and lifestyle at Norrvikens Trädgårdar, attracting more than 16,500 local and international visitors. Trendgruppen PR invited Swedish and international lifestyle media, securing attendance from key publications and editorial coverage across Sweden and Europe.

W+

June 10–12, 2026

Press meeting for international press in Copenhagen

Lighting company Wästberg reveales the next step in its brand evolution, becoming W+. At 3 Days of Design 2026, W+ presented the new products Babel, designed by ThamVidegård, V and Cast, designed by Foster + Partners Industrial Design. Trendgruppen PR invited international media to a presentation in the exhibition.

Carl Hansen & Søn

June 10–12, 2026

Carl Hansen & Søn press preview in Copenhagen

Trendgruppen PR invited press and influencers to the factory in Denmark in conjunction with the press preview for international media in the Copenhagen flagship store during 3 Days of Design. Carl Hansen & Søn launched new lighting and furniture launches by award-winning designer Øivind Slaatto, alongside with remarkable design by the danish modernists Fabricius & Kastholm and the first design for the brand by Erik Magnussen.

DUX

June 10–12, 2026

DUX celebrating 100 Years at Hotel D’Angleterre

DUX presented the exhibition “The Past, Present, and Future” at 3 Days of Design in Copenhagen. DUX hosted several events for international press, architects and the public, as well as a memorable gala dinner to celebrate the brand’s centenary and the launch of several new furniture pieces. Trendgruppen PR was responsible for PR and media relations surrounding the anniversary, including identifying and pitching interview opportunities, coordinating with international press, and inviting selected key guests to the celebratory dinner.

Magniberg

June 10–12, 2026

Press preview for Swedish and Norwegian press

During 3 Days of Design, Magniberg opened a new studio in Copenhagen: part studio, part living space, and a working expression of the Magniberg world. The opening was marked with a special installation created in collaboration with e15, alongside showcasing a selection of Magniberg’s latest collection. Trendgruppen PR invited press from Sweden and Norway.

Kvadrat

June 10-12, 2026

Press trip to Copenhagen for Swedish and Norwegian press

Trendgruppen PR invited journalists from Sweden and Norway to Kvadrat’s launch of THREE, a residential curtain collection by Isa Glink, during 3 Days of Design. The Scandinavian press where invited to a lunch together with international media at the Kvadrat & Vitra Café, where the guests enjoyed a curated setting pairing Kvadrat textiles with Vitra’s furniture.

ARKDES

June 3 2026

ArkDes

Trendgruppen PR invited journalists, and profiles from the industry to ArkDes to experience four new exhibitions; Vacant Houses, Unboxing, The First and Last Thing We See, and Utomhusverket 2026.

OGEBORG

May 29 2026

Ogeborg design lunch

Trendgruppen PR invited journalists, interior designers and profiles from the industry to celebrate the collaboration between Ogeborg, Ung Svensk Form and the textile designer Esther Sailer.

KÄHLER

May 28 2026

Kähler summer lunch

Together with Kähler, Trendgruppen PR hosted a garden lunch for selected influencers to celebrate summer and the Hammershøi Summer collection. Event production, set design, catering and guest list management by Trendgruppen PR.

TRENDGRUPPEN PR

May 20 2026

Trendgruppen PR cocktail

Trendgruppen PR welcomed influencers and profiles from the lifestyle and design industry to a cocktail event during press week. Guests enjoyed sparkling wine and Dry Martinis served by Astoria in the new Orrefors x Björn Frantzén Martini glass.

TRENDGRUPPEN PR

May 19-21 2026

Trendgruppen PR design lunches

During press week, Trendgruppen PR invited architects, interior designers and stylists to inspiring lunches filled with meaningful conversations, networking, and design inspiration.

TRENDGRUPPEN PR

May 19-21 2026

Trendgruppen PR press breakfasts

Trendgruppen PR invited journalists, stylists and influencers to press breakfasts showcasing novelties from the participating clients.

TRENDGRUPPEN PR

May 19-29 2026

Trendgruppen PR press week

Trendgruppen PR presented news from Bricmate, Designtorget, DUX, Fiam, Globen Lighting, Kay Bojesen, Kvadrat, Kähler, Printworks, Rosendahl, Smeg, Stockholm Furniture Fair, Stockholm Design Week, The Aurora and photographer Carl Axel Andreas Lundberg.

SMEG

May 7 2026

Launch of Isola by SMEG

Trendgruppen PR arranged a press breakfast for journalists, stylists and architects followed by an influencer lunch to celebrate the launch of Isola from SMEG created in collaboration with Milan-based Stefano Boeri Interiors. Trendgruppen PR managed set design, catering and guest list.

The Aurora

April 14 2026

Press event The Aurora

Trendgruppen PR was responsible for inviting local media (print, radio) to the Aurora Partner-event taking place at Norrviken Gardens in Båstad mid-April. Trendgruppen PR arranged both the presstour and setting up radio interviews with key spokes people from the Aurora.

ORREFORS

March 26 2026

Orrefors x Björn Frantzén

To celebrate the launch of the Orrefors x Björn Frantzén collaboration, Trendgruppen PR hosted a press breakfast at Astoria for journalists, followed by an evening cocktail at Lilla A for influencers within design, lifestyle, and gastronomy. A warm thank you to everyone who joined us!

The Aurora

Mars 11 2026

Press Lunch at Villa Pauli

Trendgruppen PR invited journalists to Villa Pauli for a lunch hosted by The Aurora. The team presented news and highlights for The Aurora 2026, taking place June 26–28 at Norrvikens Trädgårdar in Båstad, together with the main partners BMW Group and J.P. Morgan Private Bank.

Rosendahl Design Group

February 25 2026

Press Breakfast and Influencer Lunch in Oslo

Trendgruppen PR arranged a Rosendahl Design Group press breakfast and an influencer lunch to introduce the S/S news from Rosendahl and Kähler, along with a curated selection of new pieces from Holmegaard, Bjørn Wiinblad, Lyngby Porcelæn and Kay Bojesen. Trendgruppen PR managed set design, catering and guest list. Location: Kvänum Oslo.