Events

The Aurora

Mars 11 2026

Press Lunch at Villa Pauli

Trendgruppen PR invited journalists to Villa Pauli for a lunch hosted by The Aurora. The team presented news and highlights for The Aurora 2026, taking place June 26–28 at Norrvikens Trädgårdar in Båstad, together with the main partners BMW Group and J.P. Morgan Private Bank.

Rosendahl Design Group

February 25 2026

Press Breakfast and Influencer Lunch in Oslo

Trendgruppen PR arranged a Rosendahl Design Group press breakfast and an influencer lunch to introduce the S/S news from Rosendahl and Kähler, along with a curated selection of new pieces from Holmegaard, Bjørn Wiinblad, Lyngby Porcelæn and Kay Bojesen. Trendgruppen PR managed set design, catering and guest list. Location: Kvänum Oslo.

Rosendahl Design Group

February 18 2026

Press Breakfast and Influencer Lunch in Stockholm

Trendgruppen PR arranged a press breakfast and an influencer lunch to highlight the new Rosendahl marketing and brand concept “Make Moments Matter”. inviting a group of journalists and influencers. During the event, Rosendahl presented and showcased their SS26 novelties, highlighting the brand’s focus on meaningful everyday moments. Trendgruppen PR managed set design, catering and guest list.

Bricmate x Seafood Gastro

February 13 2026

Bricmate x Seafood Gastro

Trendgruppen PR initiated a collaboration between Bricmate and Seafood Gastro, where Bricmate installed a new kitchen island in the Michelin-starred restaurant. Trendgruppen PR invited influencers for a lunch and content for social media was produced.

ECHO

February 3-6 2026

ECHO exhibition 2026

During Stockholm Design Days 2026, ECHO premiered as a new curated design exhibition. Trendgruppen PR proudly served as the official PR partner, arranging a week of curated events, including a press breakfast for Swedish media, a press preview for international journalists, architect breakfasts, and various evening events.

Kvänum

February 5 2026

Kvänum cocktail during Stockholm Design Days

Since 2010, Trendgruppen PR has arranged the annual Kvänum cocktail, celebrating design and craftmanship. Event production and guest list management by Trendgruppen PR.

Kvadrat

February 4 2026

Press presentation during Stockholm Design Days

Trendgruppen PR had the pleasure of inviting Swedish press to a press presentation of IN NATURE WE TRUST – an immersive installation celebrating the launch of the new textile collection by Studio Patricia Urquiola for Kvadrat.

TRENDGRUPPEN PR

November 20 2025

Trendgruppen PR cocktail

Trendgruppen PR welcomed influencers and established profiles in the fashion and design industry to a cocktail in the exhibition. Thanks to everyone who stopped by – it was lovely seeing you all!

TRENDGRUPPEN PR

November 12 2025

Trendgruppen PR influencer lunch

During press week, Trendgruppen PR welcomed lifestyle and interior design influencers to an inspiring lunch from Mathias Dahlgren’s rye bread bakery, Green Rabbit, followed by a presentation.

TRENDGRUPPEN PR

November 11-14 2025

Trendgruppen PR press breakfasts

Trendgruppen PR invited journalists, stylists, interior designers and influencers to press breakfasts showcasing novelties from the participating clients.

TRENDGRUPPEN PR

November 11-21 2025

Trendgruppen PR press week

Trendgruppen PR presented news from Bemz, Bricmate, Designtorget, DUX, ECHO, Globen Lighting, Kay Bojesen, Kvadrat, Kähler, Magniberg, Printworks, Swedese, Tapwell and The Aurora.

KVADRAT FEBRIK X NOTE DESIGN STUDIO

November 20 2025

Myr & Mylla by Note Design Studio – Press Presentation

Trendgruppen PR invited journalist to a lunch and presentation at Note Design Studio. Jos Pelders, Managing Partner Kvadrat Febrik and Charlotte Ackemar, Note Design Studio presented the collection: Myr & Mylla.

KVÄNUM OSLO

November 6 2025

Kvänum Launches Frama Modules in Oslo

Trendgruppen PR invited a selected crowd of journalists, interior designers, architects and influencers to the Kvänum showroom in Oslo for the launch of Frama Modules by Kvänum.

KÄHLER

November 6 2025

Kähler Christmas influencer lunch

In November, Trendgruppen PR arranged a Pre Christmas lunch and invited influencers to experience the Kähler Hammershøi Christmas Collection.

The Macallan

October 9 2025

The Macallan Brand Identity Launch

The Macallan unveiled its new brand identity with a dinner at Michelin-starred restaurant Ergo. Guests were immersed in a unique evening where whisky, art, and storytelling came together, taking them on a journey through The Macallan’s Six Pillars. Event production and guest management by Trendgruppen PR.

Tarkett

October 2 2025

Launch event at Tarkett Ateljé

Trendgruppen PR invited press and industry professionals to Tarkett Ateljé in Stockholm for the launch of two new collections – the Lino Materiale collection and a new range of bespoke rugs in various materials. The event also included an inspiring talk by interior architect Marie Dreiman on how spaces and materials shape our senses.

Nordiska Galleriet

September 25 2025

Cocktail event at Nordiska Galleriet

A vibrant cocktail event to celebrate Nordiska Galleriet's launch of the Don series by Daniel Östman. Guest list management by Trendgruppen PR. Discover the Don series online or in-store at Nordiska Galleriet. The sofa and armchair are offered in a curated selection of Designer’s choice fabric combinations.

Nordiska Galleriet

September 24 2025

Nordiska Galleriet press breakfast

Nordiska Galleriet introduced the Don series by Daniel Östman at a press breakfast in the legendary Stockholm store, founded in 1912. Don consists of a sofa and an armchair with elegant form, balanced proportions, and a curated selection of textiles. Trendgruppen PR had the pleasure of hosting the press meeting and arranged interviews with the designer with key media.

Kvänum

September 18 2025

Press launch Kvänum

Kvänum extends the contemporary kitchen series Spira, with bathroom interior, and launches new dressing room modules in collaboration with Frama. The press breakfast was managed by Trendgruppen PR who also handled and secured the presence of key journalists.

KVADRAT

August 27 2025

In Nature We Trust – Press lunch and Press Preview

Trendgruppen PR had the pleasure of inviting Scandinavian press to a delightful lunch and press preview of IN NATURE WE TRUST – an immersive installation celebrating the launch of the new textile collection by Patricia Urquiola for Kvadrat. In collaboration with multidisciplinary design studio TABLEAU & Studio Patricia Urquiola, Kvadrat presented a vibrant, sensory experience: a textile forest that explores the serene power of nature through fabric.

TRENDGRUPPEN PR

June 27-29 2025

Trendgruppen PR Design Hub

During The Aurora 2025, Trendgruppen PR curated its own exhibition space at one of the glass pavilions on site: Trendgruppen PR Design Hub. Featuring some of Sweden’s most renowned furniture and interior brands, with focus on Ogeborg and Swedese – celebrated for their commitment to sustainable craftsmanship, timeless design, and exceptional quality.

THE AURORA

June 27-29 2025

The Aurora 2025

The Aurora lit up Norrvikens Trädgårdar in Båstad, hosting Scandinavia’s leading lifestyle and automotive event. The three-day event showcased over 350 exclusive cars, rare hypercars, and world-class yachts, alongside a new lifestyle area featuring design, technology, and future innovations. Trendgruppen PR proudly served as the official PR partner for The Aurora 2025.

TRENDGRUPPEN PR

May 22 2025

Trendgruppen PR design lunch

Trendgruppen PR had the pleasure of hosting a delightful lunch for architects, interior designers and stylists in an inspiring setting during press week.

TRENDGRUPPEN PR

21 May 2025

Trendgruppen PR cocktail

Trendgruppen PR invited influencers and established profiles in the fashion and design industry to a cocktail event during the press week. Guests enjoyed delicious canapés by Mathias Dahlgren, Espresso martinis from Sjöstrand Coffee and premium sound provided by Transparent.