For the second accessory launch Raf Simons has collaborated with photographer Willy Vanderperre and stylist Olivier Rizzo for the new Kvadrat/Raf Simons brand campaign. While the first campaign focussed on the Shaker System, the new campaign takes its cue from the bathroom.
Shot in Antwerp, with clear Raf Simons signature, the campaign features the brand’s new accessories for the bathroom robed with talents casted by Samuel Ellis Scheinman. The Shaker System is an expanding family of lifestyle accessories that resets how we live by creating beauty from order. Collection 2 is focused on the privacy of the bathroom and consists of stylish slippers, multi-purpose clutches, and Simons’ take on the perfect toiletry bag, crafted from Vidar 4. Simons has selected the highest quality terry cotton for bathrobes and generous towels, one with signature Kvadrat/Raf Simons logo in a jacquard pattern, while the other has whipstitch detailing. Each textile is colour matched to the Vidar 4 tones.
The Kvadrat/Raf Simons Shaker system in full collection comprises 26 items available in four signature colours. The second collection was launched with in-store installations at exclusive retailers such as Antonioli in Milan, IYOUTH in Shanghai, Machine-A in London, Dover Street Market in Beijing, Matchesfashion.com and Ssense.com.
Art Direction: Raf Simons
Photography: Willy Vanderperre @Art+Commerce (@willyvanderperre)
Styling: Olivier Rizzo @intrepidlondon (#olivierrizzo)
Casting: Samuel Ellis Scheinman for DMCASTING @dmcasting (@samuel_ellis)
Hair: Anthony Turner @jollycollective (@anthonyturnerhair)
Make-up: Lynsey Alexander @jollycollective (@lynseyalexander)
Bohdan Temchenko (@cha0sy)
Ilana Dubro (@c.kanna.i)
Martina Bergamini (@martinabergaminii) Vasko Luyckx (@Vasko.183)
Noel Akyemany (@Ix.noel.ix)
Sam Puttipap (@samputtipap)
Spike Matheson (@Spik3_2006)
Tye Simeone (@tyesimeone)
For more information, please contact:
Trendgruppen PR, Helena Walfridsson,
Phone: +4673 663 76 12
About Raf Simons
Born in Belgium in 1968, Raf Simons studied industrial design in Genk. Inspired by the work of designers such as Martin Margiela, he moved to Antwerp, where the head of the Fashion Department at the city’s Royal Academy encouraged him to start his own label without further study.
Launched in 1995, Raf Simons menswear – informed both by classic tailoring and youth culture – had a huge impact on the style of the decade. In 2005 Simons became artistic director of the Jil Sander label, which under his tenure became known for its vital, sophisticated modernism. A passionate collector of contemporary art and modern design, Simons’ aesthetic is often informed by his admiration for art and he regularly engages in interdisciplinary collaborations.
In 2012 he was named creative director of Dior Women, a position that he held until late
in 2015. During his time as Chief Creative Officer of American fashion label Calvin Klein from 2016 to 2018, he was awarded Designer of the Year 2017 for both his Menswear and Womenswear collections and for his Womenswear collection in 2018. In April 2020 Simons joined Prada as Co-Creative Director, working in partnership with Miuccia Prada.
About Willy Vanderperre
Born in Flanders, Belgium in 1971, Willy Vanderperre studied fashion at Antwerp’s Royal Academy of Fine Arts before switching courses to take up photography. Today, Vanderperre is widely regarded as one of the most prolific fashion photographers of our time, working closely with designers such as Raf Simons and Miuccia Prada among others. Campaign highlights include Raf Simons, Christian Dior and Prada.
Additionally, he is a regular contributor to Dust, Perfect, i-D, W Magazine, AnOther Magazine, and other publications. In recent years, other projects have gone beyond the bounds of fashion and immersed him in the worlds of contemporary dance theatre and extended narrative filmmaking.
About Olivier Rizzo
Olivier Rizzo is a Belgian Creative Consultant. Over the past years his distinctive work spans across consulting, runway shows, advertising campaigns and editorial work. The calibre of his valuable collaborations encompasses a diverse set of clients from Prada to Raf Simons to Maison Margiela amongst many others. Olivier’s long standing collaboration with photographer Willy Vanderperre ranges over multiple campaigns such as Prada, Raf Simons, Christian Dior, Jil Sander to name a few.
Olivier is also a long term contributor to publications such as Vogue Italia, AnOther Magazine, i-D, Dust, W and Document.
Kvadrat was established in Denmark in 1968 and has deep roots in Scandinavia’s world-famous design tradition. A leader in design innovation, Kvadrat produces quality contemporary textiles and textile-related products for architects, designers and private consumers across the world.
Our products reflect our commitment to colour, quality, simplicity and innovation. We consistently push the aesthetic, technological and functional properties of textiles. In doing so, we collaborate with leading designers, architects and artists, including Miriam Bäckström, Raf Simons, Ronan and Erwan Bouroullec, Thomas Demand, Olafur Eliasson, Alfredo Häberli, Akira Minagawa, Peter Saville, Roman Signer, Doshi Levien and Patricia Urquiola.
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