Trendgruppen PR press program Stockholm Furniture Fair & Stockholm Design Week

PRESS ACTIVITIES BEFORE THE FAIR

THURSDAY 23 JANUARY

1-3 PM  SEAFOOD GASTRO X KONSTFACK
By invitation only
Address: Seafood Gastro, Södra Blasieholmshamnen 6
The master students at Konstfack exhibit jewelry and objects in silver, exploring the relationship between context, people, food and objects.

4-8 PM  OGEBORG
By invitation only
Newstalgia by Teklan
Discover a collection of retro patterns revitalized through Tekla Severin’s unique color palette and playful approach to proportions and hues. A nod to the past, reimagined in a modern context.
Address: Ogeborg Showroom, Maria Skolgata 81
RSVP: event@ogeborg.se

FRIDAY 31 JANUARY

8.30 AM NORDISKA GALLERIET
Breakfast presentation 
New product launches by Axel Wannberg and Sami Kallio, and an installation by Front Design: “AI – Brilliantly Bad!”.
Address: Nordiska Galleriet, Nybrogatan 11
RSVP: nordiskagalleriet@trendgruppen.se

MONDAY 3 FEBRUARY

6 PM NORDISKA GALLERIET
By invitation only 
Talk & Dinner – Capsule + HEM 
Address: Nordiska Galleriet, Nybrogatan 11

Photo: Sahco, Grythyttan Stålmöbler

PRESS ACTIVITIES AT STOCKHOLM FURNITURE FAIR

TUESDAY 4 FEBRUARY 

12 PM BRICMATE
Stockholm Furniture Fair, Stand: A13:50
Bricmate, Tapwell, Haven present news and the new company Rooh, in a joint exhibition. 
Presentation by Johan Saari, Marketing director, Bricmate, and designers Kristoffer Fagerström & Malin Engvall, Note Design Studio.
Lunch will be served – please inform us of allergies in advance.
RSVP: bricmate@trendgruppen.se 

12.30 PM GRYTHYTTAN STÅLMÖBLER
Stockholm Furniture Fair, Stand: A05:50
Grythyttan celebrates its 130th anniversary by showcasing its classic outdoor furniture in new, updated colours. Presentation by Bo Hellberg, Chief Marketing Officer at Grythyttan. Booth design by Lotta Agaton.
RSVP: grythyttan@trendgruppen.se 

13.30  PM EDSBYN
Stockholm Furniture Fair, Stand: C13:30
Presentation of design news by Monica Armani, Jens Fager, Claesson Koivisto Rune and Edsbyn. 
RSVP: edsbyn@trendgruppen.se  

4 – 8  FEBRUARY

9 AM-6 PM OGEBORG 
The Vibrant Workshop
In contrast to last year’s restrained and soft expression, this year’s stand features a crisp and powerful colour palette.
Stockholm Furniture Fair, Stand: C03:30

9 AM-6 PM TARKETT
Discover Tarkett’s linoleum flooring featured in the Guest of Honor exhibition by Faye Toogood, located in the main entrance hall of the fair.

PRESS ACTIVITIES IN THE CITY

MONDAY 3 FEBRUARY

4.15 PM PRINTWORKS
Press preview
Address: Occhio Store by Aloud, Grev Turegatan 19
The Swedish brand Printworks, founded in 2017, proudly presents its collection of curated functional decorations and everyday objects.
RSVP: printworks@trendgruppen.se

5.15 PM SCHERLIN FORM
Press preview
Address: Riddargatan 30
Scherlin Form, with more than 30 years of successful design and craftsmanship, is now taking an exciting step into the future with Marc Scherlin as the new Chief Design Officer. The first collection signed by Marc Scherlin, consists of a series of seven objects.
RSVP: scherlinform@trendgruppen.se 

WEDNESDAY 5 FEBRUARY

11.00 AM-13.30 PM SAHCO 
Press Preview & lunch
Presentation 11.30 AM
SAHCO – WILD AT HEART 

Glancing backwards and projecting forwards, the Sahco 2025 collection employs the archaic and artisanal. Marrying traditional techniques with the high tech to fashion new ways of making and expression. Interviews with Bengt Thornefors available upon request.

Address: Kvadrat Showroom, Åsögatan 118
By invitation only
RSVP: sahco@trendgruppen.se

6 PM NORDISKA GALLERIET
By invitation only 
Talk + Party – Dezeen
Address: Nordiska Galleriet, Nybrogatan 11

6 PM  TARKETT 
Showroom opening
Tarkett unveils its new showroom with a special presentation by Note Design Studio, sharing insights into the concept behind the space. 

Address: Tarkett showroom, Rosenlundsgatan 40 

RSVP: link

Showroom / Ateljé opening hours during Stockholm Design Week: 
3 February – 12 PM to 8 PM
4 February – 9 AM to 8 PM
5 February – 9 AM to 6 PM
6 February – 9 AM to 8 PM
7 February – 9 AM to 4 PM

THURSDAY 6 FEBRUARY

8.30-11 AM CARL HANSEN & SØN
Carl Hansen & Søn invites you to enjoy a light breakfast in the Stockholm Flagship Store amidst outdoor novelties by EOOS, Børge Mogensen and more. 
Address: Carl Hansen & Søn Flagship store, Karlavägen 76
RSVP: carlhansen@trendgruppen.se

4 PM SCHERLIN FORM
Cocktail 
Scherlin Form, with more than 30 years of successful design and craftsmanship, is now taking an exciting step into the future with Marc Scherlin as the new Chief Design Officer. The first collection signed by Marc Scherlin, consists of a series of seven objects.
Address: Riddargatan 30
RSVP: scherlinform@trendgruppen.se 

5-8 PM KVÄNUM
By invitation only. 
Cocktail
Address: Kvänum Flagship Showroom, Sibyllegatan 34
Cocktail at Kvänum´s flagship showroom. Enjoy the updated showroom and the latest news; FRAMA modules by Kvänum and the new Art Nouveau kitchen. Canapés by Adam Dahlberg. Welcome toast by Marketing director, Marie Malmenskog and Per Fernholm, Head of Design at 17.45.

5-10 PM CARL HANSEN & SØN
Cocktail
Address: Carl Hansen & Søn Flagship store, Karlavägen 76
RSVP no later than February 3 to stockholm@carlhansen.com

6-10 PM SAHCO
Cocktail 
SAHCO – WILD AT HEART 

Address: Kvadrat Showroom, Åsögatan 118
By invitation only
RSVP: sahco@trendgruppen.se

Press realeases are available here and press images here. 
For further information, please contact: info@trendgruppen.se  

Follow Trendgruppen PR on Instagram Stories for updates.
@trendgruppenpr #trendgruppenpr

For more information, please contact:
info@trendgruppen.se