Stockholm Furniture Fair
January 14
Trendgruppen PR press program Stockholm Furniture Fair & Stockholm Design Week
Photo: Sahco, Grythyttan Stålmöbler
PRESS ACTIVITIES BEFORE THE FAIR
WEDNESDAY 15 JANUARY
9 AM GRYTHYTTAN STÅLMÖBLER
By invitation only
Address: Matbaren, Södra Blasieholmshamnen 6
THURSDAY 23 JANUARY
1-3 PM SEAFOOD GASTRO X KONSTFACK
By invitation only
Address: Seafood Gastro, Södra Blasieholmshamnen 6
4-8 PM OGEBORG
By invitation only
Newstalgia by Teklan
Discover a collection of retro patterns revitalized through Tekla Severin’s unique color palette and playful approach to proportions and hues. A nod to the past, reimagined in a modern context.
Address: Ogeborg Showroom, Maria Skolgata 81
RSVP: event@ogeborg.se
FRIDAY 24 JANUARY
12 PM BECKERS
Lunch and presentation of the new trend colours for 2025
By invitation only.
Address: Spacethirtysix, Wallingatan 36
RSVP: beckers@trendgruppen.se
FRIDAY 31 JANUARY
8.30 AM NORDISKA GALLERIET
Breakfast presentation
New product launches by Axel Wannberg, Sami Kallio and Claesson Koivisto Rune and a research project by Front Design.
Address: Nordiska Galleriet, Nybrogatan 11
RSVP: elin.tranberg@trendgruppen.se
MONDAY 3 FEBRUARY
6 PM NORDISKA GALLERIET
By invitation only
Talk & Dinner – Capsule + HEM
Address: Nordiska Galleriet, Nybrogatan 11
PRESS ACTIVITIES AT STOCKHOLM FURNITURE FAIR
TUESDAY 4 FEBRUARY
12 PM BRICMATE
Stockholm Furniture Fair, Stand: A13:50
Bricmate, Tapwell, Haven present news and the new company Rooh, in a joint exhibition.
Presentation by Johan Saari, Marketing director, Bricmate, and designers Kristoffer Fagerström & Malin Engvall, Note Design Studio.
Lunch will be served – please inform us of allergies in advance.
RSVP: bricmate@trendgruppen.se
12.30 PM GRYTHYTTAN STÅLMÖBLER
Stockholm Furniture Fair, Stand: A05:50
Grythyttan celebrates its 130th anniversary by showcasing its classic outdoor furniture in new, updated colours. Presentation by Bo Hellberg, Chief Marketing Officer at Grythyttan. Booth design by Lotta Agaton.
RSVP: grythyttan@trendgruppen.se
13.30 PM EDSBYN
Stockholm Furniture Fair, Stand: C13:30
Presentation of design news by Monica Armani, Jens Fager, Claesson Koivisto Rune and Edsbyn.
RSVP: edsbyn@trendgruppen.se
4 – 8 FEBRUARY
9 AM-6 PM OGEBORG
The Vibrant Workshop
In contrast to last year’s restrained and soft expression, this year’s stand features a crisp and powerful colour palette.
Stockholm Furniture Fair, Stand: C03:30
PRESS ACTIVITIES IN THE CITY
MONDAY 3 FEBRUARY
PRINTWORKS
Press preview
Address: Occhio Store by Aloud, Grev Turegatan 19
RSVP: printworks@trendgruppen.se
SCHERLIN FORM
Press preview
Address: Riddargatan 30
RSVP: scherlinform@trendgruppen.se
WEDNESDAY 5 FEBRUARY
11.30 AM SAHCO & KVADRAT
Press Preview & lunch
SAHCO – WILD AT HEART
Bengt Thornefors, Creative Director, presents the new collection.
Welcome to to explore the new Kvadrat Outdoor rug collection by Margrethe Odgaard, and rugs by Karin An Rijlaarsdam.
Address: Kvadrat Showroom, Åsögatan 118
By invitation only
RSVP: kvadrat@trendgruppen.se
6 PM NORDISKA GALLERIET
By invitation only
Talk + Party – Dezeen
Address: Nordiska Galleriet, Nybrogatan 11
THURSDAY 6 FEBRUARY
8.30-11 AM CARL HANSEN & SØN
Press breakfast
Address: Carl Hansen & Søn Flagship store, Karlavägen 76
RSVP: elin.tranberg@trendgruppen.se
4 PM SCHERLIN FORM
Cocktail
Address: Riddargatan 30
RSVP: scherlinform@trendgruppen.se
5-8 PM KVÄNUM
By invitation only.
Cocktail
Address: Kvänum Flagship Showroom, Sibyllegatan 34
RSVP: kvanum@trendgruppen.se
5-10 PM CARL HANSEN & SØN
Cocktail
Address: Carl Hansen & Søn Flagship store, Karlavägen 76
RSVP no later than February 3 to stockholm@carlhansen.com
6-10 PM KVADRAT
Cocktail
Address: Kvadrat Showroom, Åsögatan 118
By invitation only
RSVP: kvadrat@trendgruppen.se
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For more information, please contact:
info@trendgruppen.se