The Aurora Yacht Show – Scandinavia’s most exclusive yachting experience arrives in Båstad
The Aurora – Scandinavia’s most innovative automotive and lifestyle event – returns to Norrvikens Trädgårdar in Båstad from June 27–29, 2025. After attracting more than 10,000 visitors last year, the event is growing in both scale and ambition. One of this year’s most anticipated additions is The Aurora Yacht Show, introducing a world-class maritime dimension to the prestigious celebration.
The Aurora is a curated meeting point between car culture, design, and aesthetics – where everything from concours competitions for hypercars and classic icons to immersive installations and creative encounters form a truly unique experience. This year, the event expands its footprint from garden to harbour as The Aurora Yacht Show debuts in Båstad’s marina.
World-Class Yachts on Display
This new maritime highlight is presented in collaboration with three leading names in the premium segment: TJB Super Yachts, Princess Yachts Scandinavia, and Dreamline Yachts Sweden. Together, they will showcase a handpicked selection of exclusive models from some of the world’s most coveted brands – including Princess, Pershing, and Riva. Their presence further cements The Aurora’s status as Scandinavia’s most exclusive destination for yachting and luxury lifestyle experiences.
Guests will be able to pre-book private viewings of selected yachts either at The Aurora Yacht Lounge within the main event grounds at Norrvikens Trädgårdar, or at the TJB Super Yachts Lounge, strategically located in the harbour.
“Our goal is to create an event that inspires, engages, and surprises. With the launch of The Aurora Yacht Show, we’re broadening the experience and adding a new layer of international appeal. It’s about bringing together the best of innovation, aesthetics, and lifestyle in an environment that feels both exclusive and accessible,” says Filip Larsson, Founder and CEO of The Aurora.
Riva Rivamare
Scandinavian Premiere: Princess Y80
A major highlight of the weekend is the Scandinavian premiere of the all-new Princess Y80 – a 25.5-meter motor yacht that combines elegance, performance, and versatility. This will be the only showing of the Y80 in Scandinavia during 2025.
Princess Yachts Scandinavia has chosen to debut the Y80 exclusively at The Aurora Yacht Show – a strong signal of the event’s growing international relevance in the premium space. The Y80’s innovative layout features expansive sun decks, an infinity cockpit, and generous social spaces inside and out. With room for eight guests and three crew, it represents the pinnacle of modern yachting – built for both speed and comfort.
Princess Y80
Princess Y80
Find Your Dream Yacht
TJB Super Yachts will be on-site to guide guests through the journey of finding the perfect yacht – whether chartering for the next holiday or buying one of your own. Dreamline Yachts, representing all brands within the Ferretti Group, will also showcase a selection of their most exclusive models from Riva and Pershing.
A Weekend in Motion
The Aurora Yacht Show is part of The Aurora 2025 – a dynamic celebration of cars, design, art, and now, world-class yachts. With over 350 curated vehicles, groundbreaking design showcases, and international guests, The Aurora continues to establish itself as Scandinavia’s leading lifestyle destination for the whole family.
Join us in Båstad from June 27–29 for a weekend dedicated to innovation, craftsmanship, aesthetics – and now, some of the world’s most desirable yachts.
Private yacht viewings can be pre-booked online HERE.
About The Aurora Yacht Show
The Aurora Yacht Show is the maritime extension of The Aurora – Scandinavia’s most forward-thinking event for cars, design, and lifestyle. Taking place in Båstad’s harbour, the show features exclusive yachts from world-renowned brands such as Riva, Pershing, and Princess.
The Aurora is backed by long-term partnerships that elevate the overall experience: BMW Group and J.P. Morgan Private Bank are the event’s Main Partners for 2025, both committed through multi-year agreements. MOTIKON is the Performance and Classic Car Partner, while Koenigsegg serves as Hypercar Partner – both playing essential roles in what makes The Aurora a truly unique experience. Learn more at www.theaurora.se/yachtshow
About The Aurora
The Aurora is a new and exciting concours event – a celebration of both classic and cutting-edge cars, with a strong lifestyle focus. The first edition took place in 2024, and now the event is shifting gears for an even more ambitious 2025.
Set against the stunning backdrop of Norrvikens Trädgårdar, this three-day gathering offers a meticulously curated experience where some of the world’s most exclusive vehicles meet top-tier brands from design, art, gastronomy, fashion – and now, the world of yachts. Learn more at https://www.theaurora.se
For further information and interview requests, please contact:
The Aurora
Amanda Bonnier, Head of Communication and PR
Phone: +46 73 321 19 61
Email: amanda.bonnier@theaurora.com
Marcus Berggren, Head of Automotive PR
Phone: +46 70 781 40 53
Email: marcus.berggren@theaurora.com
Trendgruppen PR
Maria Hartog-Holm, Senior PR Consultant & CEO
Phone: +46 72 924 22 10
Email: maria.hartog-holm@trendgruppen.se