Trendgruppen PR
January 24
Trendgruppen PR har fått uppdrag för flera nya kunder under första kvartalet. Danska design-varumärkena Kähler och Kay Bojesen har anlitat byrån på månadsbasis för ett komplett PR-upplägg på den svenska marknaden. Ikoniska utemöbelvarumärket Grythyttan firar 130 år 2025 och har valt Trendgruppen PR som PR-partner för sin stora produktlansering som sker i två steg (för svensk media respektive internationell press på Stockholm Furniture Fair). Klassiska möbel-leverantören Edsbyn, med anor från 1899, gör en stor nysatsning och anlitar Trendgruppen för PR-lansering som ska ge avtryck i både print och SoMe, i samband med Stockholm Furniture Fair. Även nya varumärket House of Bolon anlitar byrån för internationella medierelationer under Stockholm Design Week.
Dessutom har Trendgruppen PR lanseringar under Stockholm Design Week för flera av sina befintliga kunder; Nordiska Galleriet, Kvänum, Kvadrat, Sahco, Magniberg, Scherlin Form, Printworks och Bricmate.
Under Q1 rullas Beckers kampanj för årets trendkulörer ut. Trendgruppen PR står bakom innehåll till såväl filmproduktion som kundtidning och SoMe, och har även PR-uppdraget i samband med lanseringen.
Byrån har även flera aktiveringar för Sveriges främsta kock Mathias Dahlgrens restauranger Seafood Gastro och Matbaren inplanerade liksom större event både vår och höst för whiskeyvarumärket The Macallan.
”Vi har ett mycket spännande år framför oss. Vi följer vår nya, utstakade strategi, som innebär att vi breddar byråns erbjudande – både geografiskt och inom kundsegment. Vi arbetar nu för fler marknader än Sverige och har flera stora kunder som anlitar oss för heltäckande uppdrag i Skandinavien. Vi har även breddat från tidigare nisch inom design och arkitektur och har nu kunder inom mat, dryck (The Macallan) och mode (modeskaparen Martin Key, Magniberg)”, säger vd, Maria Hartog-Holm.
För ytterligare information, vänligen kontakta:
Maria Hartog-Holm, VD Trendgruppen PR,
Tel. 072 924 22 10, e-post. maria.hartog-holm@trendgruppen.se
Om Trendgruppen PR
Trendgruppen PR grundades 2007 och är en strategisk PR- och kommunikationsbyrå nischad inom design och livsstil. Byråns mångåriga relationer med sina kunder är ett bevis för att vi alltid uppnår maximalt resultat för respektive kund och projekt. Vårt team av engagerade konsulter har lång erfarenhet av varumärkeskommunikation och en stor passion för design och livsstil.
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