Pillow Culture
“For the Pillow Collection our inspiration is the graphic tee. On its own a t-shirt is a blank canvas, but add words and it becomes a statement, a medium for a message – about your politics, your sexuality, your music taste, anything. When we started Magniberg it was with the idea that your bed can become an extension of how you dress, an expression of yourself and how you feel. So this pillow might be a sign of your tribe. If you’ve lived it, wear it, sleep it.”
– Bengt Thornefors
Magniberg “Pillow Culture” pays homage to that staple of contemporary culture, the graphic t-shirt. Wearing a t-shirt you can tell the world who you vote for, what music you listen to, how you’re feeling. With the “Pillow Culture” project, Magniberg takes creative director Bengt Thornefors’ fascination with the t-shirt and interprets it into home textiles.
The collection includes 15 pillowcases, and is available exclusively at magniberg.com
About Magniberg
Magniberg is a bedwear brand with a multilateral approach based in Stockholm, Sweden. After careers in the fashion industry, founders Bengt Thornefors and Nina Norgren partnered to find a new expression in bedwear, establishing Magniberg in 2016. The brand is steeped in cultural references, imagination and emotional aesthetics. It is about craftsmanship, with an insistence on sourcing only the best quality fabrics.
For more information, please contact:
Trendgruppen PR, Helena Walfridsson,
helena.walfridsson@trendgruppen.se,
tel. 073 663 76 12
High resolution pictures can be found HERE