The exclusive tableware series Orrefors x Björn Frantzén will be introduced on September 12th 2024. The product series will be launched in two executions, one machine-made version that is thin and light, suitable for daily use at home or at restaurants, and a second version, “Handmade Edition”, that is mouthblown and exceptionally thin in a crafted design specifically developed to meet the extraordinary requirements on form and function set by world leading restaurants. The elegant and timeless series signals the start of the collaboration between the two parties with the joint agenda to combine the best of Scandinavian design and culinary excellence.
Orrefors x Björn Frantzén was developed in close partnership with Björn Frantzén’s world-renowned sommeliers, with the objective to create an inventive and complete glass series, literally worthy of an association with a three-star Michelin establishment. The stylish and confident Scandinavian form is apparent as is the focus on strengthening the sensory experience both aesthetically and functionally.
To accommodate demand from both retail and the hospitality industry and to make the product offering more suitable and versatile in a wider context, the series comes in two different executions: Orrefors x Björn Frantzén and Orrefors x Björn Frantzén “Handmade Edition”. Both feature six pieces: Mature Red, Red, White, Champagne, Beer and Water. The machine-made execution includes a seventh piece, All-round, which at the time of the introduction will be offered exclusively to the hotel and restaurant trade.
The design language is characterized by timeless contours closely linked to Orrefors’ impressive history and Swedish Grace but executed with a modern Scandinavian design approach alongside Björn Frantzén and his team. The subtle and sophisticated aesthetic of the collection makes it relevant and stylish in any environment. The overall elegant impression is further strengthened by the strong emphasis on symmetry whereby all pieces – aside from the beer and water glasses – share the same height. This complete pinnacle tableware series is designed and developed to meet the exceptional standards of both form and function addressing world-class and aspiring dining alike.
”This product series underlines the importance of collaboration between creative crafts that complement one another and have a joint vision,” says Björn Frantzén. “The Orrefors x Björn Frantzén collection is very representative of a shared ambition and ever-present challenge to heighten all senses using a timeless yet innovative and modern expression.”
“The Orrefors and Björn Frantzén partnership is a unique opportunity to combine world-class gastronomy with exceptional design,” says David Carlson, Creative Director at Orrefors. “It’s an opportunity to present Orrefors in a new exciting context internationally with an innovative product series that explicitly sets out to trigger all senses and, ultimately, a unique user experience.”
Product Information Mature Red Wine glass 107cl Red Wine glass 75cl White Wine glass 44cl Champagne glass 28cl Beer glass 42cl Water glass 24cl |
Price Orrefors x Björn Frantzén Water glass: SEK 349 / EUR 35 (2-pack) Mature Red Wine, Red Wine, White Wine, Champange, Beer glass: SEK 699 / EUR 70 (2-pack) Orrefors x Björn Frantzén ’Handmade Edition” Water glass: SEK 899 / EUR 90 Mature Red Wine, Red Wine, White Wine, Champange, Beer glass: SEK 999 / EUR 100 Orrefors x Björn Frantzén will be introduced with select retail and HRC partners as well as on orrefors.se on September 12th. Orrefors is the new official and exclusive tableware supplier to all affiliated restaurants and establishments of the Frantzén Group in Sweden and internationally. |
PRESS KIT
For press enquiries, please contact:
Sara Sporre, Trendgruppen PR
sara.sporre@trendgruppen.se
High-resolution images are available on Trendgruppen PRs image bank
About Björn Frantzén
Chef Björn Frantzén has transitioned Frantzén Group from the drawing table to Guide Michelin within just a few years.
Born in 1977, his passion for food began with a particularly delicious steak. To this day, Björn remembers that one steak, served with French fries and béarnaise sauce as his first culinary memory which would inspire him to a career in the restaurant industry decades later. He eventually started his journey in gastronomy as an intern with Chef Christer Lingström at Edsbacka Krog.
Today, Frantzén Group is established in both Sweden and internationally with more than 10 restaurants featured in its portfolio and a continued ambition to expand. Later this year the group will open its third ‘super fine dining’ establishment benchmarking the quality of Frantzén and Zén.
Selection of Awards:
Three stars in Guide Michelin (Frantzén)
Three stars in Guide Michelin (Zén)
Best Chef Award Top100 (2019)
Number 21 (2019) on ”World50Best”
Number 12 (2013) on ”World50Best”
”Restaurant Of The Year” in The White Guide
”Gulddraken”, ”Gästdraken” and ”Kockarnas Krog”
”Kockarnas Kock”
Number 2 (2023) in Europe on OAD Top 100
Number 1 (2023) on La Liste
About Orrefors
The history of Orrefors is the story of how the simplest ingredients – lime, sand and soda – can become magnificent glass objects. The proximity of the forest, the craftsmen and designers made Orrefors a global leader in glass.
Today, Orrefors maintains its proud heritage by making sure that the products meet the principles of Scandinavian design: innovation, functionality, craftmanship, timeless aesthetics and sustainable quality. Important values that survive the test of time. Now, with an impressive history and proven tradition dating back more than 125 years, Orrefors sets sight on re-introducing their impressive archive to a new audience and form new design partnerships to deliver iconic products for future generations. The story about Orrefors’ celebrated designs continues.
Read more about Orrefors here.
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . |
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
CookieLawInfoConsent | 1 year | Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie. |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Cookie | Duration | Description |
---|---|---|
yt-player-headers-readable | never | The yt-player-headers-readable cookie is used by YouTube to store user preferences related to video playback and interface, enhancing the user's viewing experience. |
yt-remote-cast-available | session | The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player. |
yt-remote-cast-installed | session | The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video. |
yt-remote-fast-check-period | session | The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos. |
yt-remote-session-app | session | The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player. |
yt-remote-session-name | session | The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video. |
ytidb::LAST_RESULT_ENTRY_KEY | never | The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future. |
Cookie | Duration | Description |
---|---|---|
_ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
_ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
_gat_gtag_UA_* | 1 minute | Set by Google to distinguish users. |
_gat_gtag_UA_49573395_1 | 1 minute | Set by Google to distinguish users. |
_gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
CONSENT | 2 years | YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. |
Cookie | Duration | Description |
---|---|---|
PREF | 8 months | PREF cookie is set by Youtube to store user preferences like language, format of search results and other customizations for YouTube Videos embedded in different sites. |
VISITOR_INFO1_LIVE | 5 months 27 days | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. |
YSC | session | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. |
yt-remote-connected-devices | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
yt-remote-device-id | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
yt.innertube::nextId | never | This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |
yt.innertube::requests | never | This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |
Cookie | Duration | Description |
---|---|---|
DEVICE_INFO | 5 months 27 days | No description |
VISITOR_PRIVACY_METADATA | 5 months 27 days | Description is currently not available. |