Kvadrat presents a New Rug Collection– which includes a first collection of Outdoor Rugs
Kvadrat is presenting its debut outdoor rug collection at Paris Deco Off, 15 – 18 January 2025. Designed by Margrethe Odgaard, these rugs explore a connection between nature and architecture blended with tactile craftmanship. Alongside these designs, Karin An Rijlaarsdam introduces the Braid collection – an updated colour scale for best- selling Braid 2, and three new designs inspired by the naturally reoccurring proportions found in botany, arboriculture and landscapes.
Kvadrat’s first collection of outdoor rugs is designed by Margrethe Odgaard. Inspired by natural surfaces, the rugs in this collection create a connection between nature and architecture, using a combination of textile techniques to shape an outdoor space that feels grounded and harmonious with its surroundings.
Comprising four designs hand-crafted from polypropylene ropes, Miori, Mioro, Sia and Sio share one colour scheme. The seven colourways include four neutral tones — limestone, warm clay, volcanic soil, and black soil — and three more vibrant shades similarly inspired by landscapes — red earth, river pebbles, and blue clay.
For a vivid colour effect, the polypropylene ropes are braided from a range of 4 different colours.
The combination of multicoloured braided ropes also creates a distinctive and refreshingly irregular surface texture, reflecting the high level of craftsmanship.
Margrethe Odgaard:
“While working on this outdoor rug collection for Kvadrat, it was interesting to observe where nature and architecture meet. The designs have been informed by the textures, colours and shapes found in nature so that when you put the rug out, it defines the foundation of your outdoor living room.”
The rugs are designed to perform in a wide variety of outdoor placements and offer high resistance to humidity, sunlight, mildew, and ocean or pool water. Constructed from man-made fibres the rugs are water-repellent, tear-resistant and fast-drying. These stable and maintenance-friendly properties make the rugs equally suitable for use in interior environments. The polypropylene is solution-dyed, reducing water, dye, and energy consumption in production, requiring no additional performance chemicals and ensuring colour fastness.
Miori Outdoor
Miori Outdoor references the beauty of the earth’s surfaces in its colour palette and construction. The name Miori, is derived from Japanese ‘mi’, meaning ‘beautiful’, and ‘ori’, meaning ‘weave’ or ‘fabric’. Entirely created with a plain weave of braided, multicoloured ropes, the rug is available in seven colourways: limestone, warm clay, volcanic soil, black soil, red earth, river pebbles, and blue clay.
Miori Outdoor rug by Margrethe Odgaard
Mioro Outdoor
The Mioro Outdoor rug is constructed with braided polypropylene ropes and combines a plain weave with the intricate ‘leno weave’ – a newly introduced technique in the art of rug making. The leno technique requires modifying the loom and using special shafts to twist warp threads. This unique technique forms small openings in the rug, arranged in a stripe pattern, giving it an airy, textured look. The end result references textured surfaces, says designer Margrethe Odgaard: “The leno weave element is a detail that runs through Mioro, like the striped pattern of a knitted jumper, or cracks in the earth.”
Mioro Outdoor rug by Margrethe Odgaard
Sia Outdoor
Reminiscent of designer Margrethe Odgaard’s childhood memories of the textured appearance of sisal rugs, the Sia Outdoor rug incorporates the simple yet refined details of traditional rug making. Featuring a plain multicoloured surface, horizontal stitching creates a subtle shaded stripe pattern.
The surface is crafted from braided ropes, assembled using a stitching technique that ensures a smooth, flat finish. This technique both enhances the durability of the rug and keeps it lightweight.
Sia Outdoor rug by Margrethe Odgaard
Sio Outdoor
The Sio Outdoor rug features multicoloured braided ropes, stitched together to create a flat, smooth surface with a natural, lively colour effect. The stitching forms a shaded stripe pattern, while an open detail gently softens the structure. Designer Margrethe Odgaard referenced the simple, delicate details of the sisal rugs she remembers from her upbringing and incorporated a subtle ripple element reminiscent of the surfaces found in nature. The name Sio comes from the Japanese word meaning ‘sea tide’ and refers to this wavy open detail in the design.
Sio Outdoor rug by Margrethe Odgaard
Braid 2, Braid Bloom, Braid Horizon and Braid Rise –
by Karin An Rijlaarsdam
The Braid Collection features four rugs designed by Karin An Rijlaarsdam. The collection expands on the original bestselling rug design Braid, offering twelve soft, neutral tones, and extending the family with three new designs:
Braid Bloom, Braid Horizon and Braid Rise. These three colour block designs are each made in different shapes and are inspired by the naturally reoccurring proportions found in botany, arboriculture and landscapes.
Handcrafted from 88% recycled post-consumer PET ropes, the rugs feature delicate irregularities reminiscent of the surfaces of minerals and stones. The design process involved extensive experimentation with different materials and braiding techniques, resulting in durable rugs that are visually unique and comfortable. Each rug is made using a stitching technique that assembles the braided ropes with minimal production waste.
Karin An Rijlaarsdam:
“The soothing new colour palette for the Braid Collection is inspired by Kaolin, a clay mineral which I have experimented with extensively in recent years. Kaolin is a natural source which provides an infinite universe of colours, textures and grades of transparency. This palette provides the rugs with a sense of tranquillity and harmony.”
Braid 2
Braid 2 expands on Karin An Rijlaarsdam’s original Braid rug, with a newly defined colour palette featuring twelve soft, organic tones.
The seven additional colours draw inspiration from raw kaolin’s earthy tones, with shades including sand, kaolin, musk, basalt, fluorite, slate and sea, and are offered alongside five existing shades, white marble, oat, stone, pine and salt and pepper.
The rug is hand-crafted using two sizes of braided rope – one thick and one thin – made from recycled post- consumer polyester. The thick ropes are machine braided from 32 thin yarns in four colours, divided into subtly contrasting groups. The thinner rope, composed of eight yarns, harmonises with one colour group of the thick rope, creating a soft contrast within each rug.
Braid 2 rug by Karin An Rijlaarsdam
Braid Bloom
Braid Bloom is a round rug with a two-tone colour block in a balanced ratio of 55% to 45%, inspired by the proportions of flora in bloom. The rug is handcrafted from two types of braided ropes, one thick and one thin, both made from high-quality recycled polyester yarns. Each thick rope is braided from 32 yarns in four colours, while the thinner ropes use eight yarns creating a soft contrast and a subtle movement within each rug.
Using the colour palette of Braid 2, three colour block designs are offered – kaolin and sand, sand and fluorite, and basalt and musk. Custom colour options are available upon request.
Braid Bloom rug by Karin An Rijlaarsdam
Braid Horizon
Braid Horizon is a rectangular rug featuring a two-tone colour block in a balanced composition, inspired by the proportional beauty of an oceanic sunset. Handcrafted from 88% recycled PET, this hardwearing rug uses two types of braided ropes: a thick rope made from 32 yarns in four colours and a thinner rope of eight yarns in two colours. The rug is assembled by stitching the thin rope in a gentle wave across the thick ropes, creating a natural, textured detail. The ropes are then arranged in rows for rectangular formats before being stitched together and secured with a fine border rope, featuring a refined 10cm wrapping detail. This stitching technique results in minimal production waste.
The colours are drawn from the Braid 2 palette, with three available combinations: sand and kaolin, kaolin and fluorite, and slate and basalt. Custom colours are availableupon request.
Braid Horizon rug by Karin An Rijlaarsdam
Braid Rise rug by Karin An Rijlaarsdam
For more information, images or interview requests, please contact:
Trendgruppen PR
Helena Walfridsson
helena.walfridsson@trendgruppen.se
+ 46 73 663 76 12
Press images: please see here:
About Margrethe Odgaard
Margrethe Odgaard is a Danish textile and colour designer dedicated to exploring the sensory and emotional effects of colour. Her work is grounded in the belief that colour perception is a holistic, sensory experience, and she is committed to creating products that not only please the eye but also nurture the body and mind, fostering a positive impact on the observer.
Since establishing her design studio in 2013, Margrethe dedicates her time equally to an artistic practice rooted in self-initiated research, and to engaging in commercial design collaborations with leading industry brands that bring the research to life. Margrethe has showcased her work in solo exhibitions at prestigious venues including Röhsska Museum (Sweden), Designmuseo Helsinki (Finland), Willumsen’s Museum (Denmark) and Munkeruphus (Denmark). She has also authored “Shades of Light,” a meticulously curated book featuring 276 colours developed specifically for the unique Nordic light.
She has been honoured with various prizes and awards, including the prestigious Torsten & Wanja Söderberg Prize in 2016 and most recently, The Art, Design, and Architecture Prize from the Einar Hansen og Hustru fru Vera Hansens Fond in 2023.
About Karin An Rijlaarsdam
Karin An Rijlaarsdam, founder of Maison Kaolin, is a Dutch-born designer and explorer of sustainability and natural resources. The atelier bridges the gap between art, design, and sustainability, with a connection to craftsmanship and indigenous materials in Grand- Bassam, Côte d’Ivoire.
At the heart of Maison Kaolin lies an unwavering fascination with texture and the rich tapestry of colours found in the natural world. The atelier experiments relentlessly with the abundant resources
of the region to discover innovative handcrafted sustainable textures and materials. Kaolin, a natural clay mineral revered for its purity and versatility, and with deep roots in porcelain and indigenous African art and architecture, is the foundation of Maison Kaolin. The atelier embraces the land’s offerings, incorporating kaolin alongside bronze, shea butter, coconut oil, natural pigments, and traditional techniques like sun drying, solar dyeing, and oxidation.
About Kvadrat
Kvadrat was established in Denmark in 1968 and has deep roots in Scandinavia’s world-famous design tradition. A leader in design innovation, Kvadrat produces high-performance, design textiles, rugs, window covering and acoustic solutions for both commercial and residential interiors.
Our products reflect our commitment to colour, quality, simplicity and innovation. We consistently push the aesthetic, technological and functional properties of textiles. In doing so, we collaborate with leading designers, architects and artists including: Patricia Urquiola, Ronan and Erwan Bouroullec, Margrethe Odgaard, Alfredo Häberli, Doshi Levien, Giulio Ridolfo, Peter Saville, Pipilotti Rist, Thomas Demand and Olafur Eliasson.