Andreu World, an international company specializing in contemporary and cutting-edge design furniture, introduced its new collection at Stockholm Furniture Fair, the international Scandinavian trade fair of reference in the field of decor and interior design. Andreu World showcased its collections for the circular economy, all of which are ‘cradle to cradle’.
Outstanding designs such as the Forest, Mariya, Solo and Adela Rex collections by Philippe Starck and Oru collection by Patricia Urquiola and Calma Chair by Benjamin Hubert, among others were exhibited at the Andreu World stand, for which only FSC® wood with chain of custody from the tree to the final product has been used.
All of the brand’s collections were on display, including the Nuez Lounge BIO® designs by Patricia Urquiola, which represent a further step forward in terms of sustainability. The exhibition was complemented by tables from Benjamin Hubert’s Triada and Solid Conference Table collections, Giro Sofa and In Out Office workspace system, created by Alfredo Häberli.
Sometimes the construction system of a design defines its personality and gives it its own personality and new functions. This happens with Mariya, the collection of sofas designed by Phillipe Starck, where the plywood board is the protagonist of an elaborate construction system inherited from the cabinetmaking tradition, drawing on systems of joints and interlocking made of wood, without a single screw, and in which its arms – in the two and three-seater versions- create a storage system that enhances its functionality.
With a career rich of 10,000 creations, Philippe Starck, world famous creator with multifaceted inventiveness, is always focused on the essential, his vision: that creation, whatever form it takes, must improve the lives of as many people as possible. Starck believes this poetic and political, rebellious and benevolent, pragmatic and subversive duty should be shared by everyone. It’s as a true visionary that he puts this art of innovation to the service of a design and democratic ecology, action-driven and respectful to both human and nature’s heritage.
Õru collection (chairs and tables) by Patricia Urquiola
The Õru collection is strongly influenced by the design of the 70’s and is also inspired by a certain Japanese feeling and mood. A vigorous, iconic and bold design in which the striking architecture of the three feet is reminiscent of the shape of an oar, and is the result of precise wood craftsmanship.
What stands out are the joints between the wooden pieces and the upholstered parts, which have a natural and harmonious finish, making Õru a unique design that represents an innovative and personal vision of the seating concept. Innovation lies in sustainability. The upholstery is made of recycled fabric and the internal foam is also made of recycled fibers, combining craftsmanship with industrial technology.
The Õru collection consists of chairs and armchairs, with two width options, stools in two heights and a lounge chair version. Its solid construction system is based on a structure of three ash wood feet, which provides maximum resistance in the most demanding uses.
Considered one of the top voices of the International Architect & Interior Designer community, she was born in Oviedo (Spain) and currently resides in Milan. Patricia Urquiola studied at the School of Architecture at the Polytechnic University of Madrid and the Polytechnic of Milan, where she graduated in 1989 with Achille Castiglioni. She has worked with the best designers and masters of design such as Achille Castiglioni, Eugenio Bettinelli, DePadova, Vico Magistretti and Piero Lissoni.
Calma by Benjamin Hubert
Calma is a line of chairs for work from home that combines the functionality of an operational and ergonomic seat with the appeal and approachability of the home. Its design is encapsulated in a die-cast aluminum frame that wraps around the backrest to create a frame that flows seamlessly into the circular armrests. As people return to the physical workplace, it is essential that these environments are inspiring and calming to replicate the benefits many found in working from home.
Calma draws inspiration from the comfort of home in its palette of handcrafted materials and simple lines to create a welcoming work seat, a soothing presence in the often stressful environment of the workplace. Its lines envelop the user to enhance comfort and tranquility, by means of a design where engineering and beauty go hand in hand, resulting in a perfect solution for any public or private space.
Renowned British designer and founder of the creative agency LAYER which is focused on experience-based design for both the physical and digital worlds. Led by the designer and a growing creative team, LAYER partners with forward-thinking brands such as Nike, Google, Bang and Olufsen, Samsung, Braun, Fritz Hansen and Vitra: to create products that help define the way we will live, work and communicate in the future until the next generation of mobile communication devices and tools.
In Out Office, designed by Alfredo Häberli
In Out Office incorporates acoustic reduction solutions to provide privacy and soundproofing both individually, to promote concentration, and when used together for collaborative work. It is a furniture system that meets all these needs, providing an innovative vision for hybrid uses in work and private spaces.
In Out Office is composed of 1-, 2- and 3-seater sofas with back panel in two different heights and with two types of backrest, fixed in one piece or with individual cushions. Its die-cast aluminum base can be fixed or on casters that incorporate a braking system. This furniture program offers work tables in two sizes, individual and extended, with an upholstered back panel in two heights and with the option of one or two shelves on the table top available in oak wood, lacquered and melamine in various shades.
Alfredo Häberli was born in Buenos Aires, Argentina, in 1964. He moved to Switzerland in 1977 and graduated with distinction in Industrial Design at the Höhere Schule für Gestaltung in Zurich in 1991. Today, he is an international designer with his own studio and works for some of the world’s leading companies in the design industry.
His work stands out for uniting tradition with innovation as well as for the joy and energy in his designs. Alfredo Häberli’s work and designs have been shown in numerous exhibitions and he has received several international awards for his work in recent years.
High resolution pictures can be found here
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About Andreu World
Andreu World is a global family-owned company. For 65 years, the company – winner of Spain’s Premio Nacional de Diseño – has developed a solid industrial culture based on the manufacture of high quality and comfortable seating and tables for work, corporate and public spaces, as well as for outdoors, hotels, cafeterias and restaurants. With a firm commitment to promoting the culture of design, it works with internationally renowned designers and architects and throughout its history, it has been awarded recognized international design prizes such as the Red Dot Design Awards, Brest and NeoCon, Wallpaper Awards and the National Design Award. Good design, production capacity and commitment to sustainability are also its hallmarks. The company has promoted a culture of responsible production in regards to the environment that allows it to manufacture its products only with wood from certified and reforested forests from its own plantings that are certified FSC® (Forest Stewardship Council) and all its collections are in the circular economy, from the tree to the final product. It has 26 single-brand showrooms worldwide and shared brand exhibition spaces in Europe, Oceania, Asia and America.
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