Events

Orrefors

April 29 2025

Orrefors cocktail and giftwrapping workshop

Orrefors welcomed the gift season with a curated event hosted by Josefine Rudenstam and Studio Iniit. Josefine guided guests through her favorite pieces from Orrefors’ timeless collection, while Studio Iniit introduced Bojagi—a beautiful, sustainable wrapping tradition. Idea, project and guest list management by Trendgruppen PR.

Kvadrat

April 7 2025

Kvadrat at Milan Design Week

Trendgruppen PR booked interviews and invited Scandinavian press to the Kvadrat showroom to experience the installation by renowned artist Kapwani Kiwanga, and the launch of an upholstery textile made entirely from ocean-bound plastic waste. The high-end Kvadrat showroom also hosted an installation by Danish designer Signe Hytte.

ASUS

April 7 2025

ASUS at Milan Design Week

Trendgruppen PR was assigned to support ASUS during Milan Design Week through a Nordic influencer activation. We invited Scandinavian influencers and Swedish journalists to experience the exhibition Design You Can Feel. Key highlight was the captivating, interactive installation by Studio INI, where visitors could engage with AI-driven representations of their own movements.

Carl Hansen & Søn

April 7 2025

Carl Hansen & Søn at Milan Design Week

Trendgruppen PR invited Scandinavian press to the Carl Hansen & Søn flagship store in Milan where the brand unveiled a selection of new designs. Among the highlights were Studio EOOS' new outdoor series, a wall-mounted desk by Anker Bak, a round dining table by Børge Mogensen, and the sculptural Tulip lamp by Marianne Tuxen.

Occhio at Milan Design Week

April 7 2025

Occhio at Milan Design Week

Trendgruppen PR invited Scandinavian journalists and architects to experience  Occhio’s exhibition Dreamagination. Set in one of Milan’s most iconic venues, Villa Necchi Campiglio, the installation brought together light, colour, and innovation in a striking celebration of design.

NO GA

March 7-9

NO GA launch in Paris

Introducing Willo Perron for NO GA at Matter and Shape in Paris, as the Nordic PR agency of Nordiska Galleriet Group. The collection features a series of tables and mirrors designed to be combined in various confirgurations.

Kay Bojesen

February 20

Kay Bojesen Influencer lunch

We are proud to present the very first event for our new client – the iconic Danish brand Kay Bojesen! 20 specially invited influencers enjoyed a lunch in our beautiful gallery space and were introduced to the Kay Bojesen spring news.

Kähler

February 20

Kähler Press breakfast  

Trendgruppen PR hosted a breakfast for Swedish print media to celebrate the iconic Hammershøi Summer Collection. The artist Rikke Jacobsen painted live during the event. We were responsible for guestlist management and set design, including an amazing table setting and a breakfast with summer vibes.

Swedese

February 18-19

Press trip to Swedese

Trendgruppen PR arranged a press trip to the Swedese factory in Vaggeryd, Småland, to highlight the 80 Years jubilee and experience the production of iconic lounge chair Lamino and other Swedese classics. Three editor in chiefs joined the press trip, including ELLE Decoration, Residence Magazine and Antik & Auktion.

Trendgruppen PR

February 6

Trendgruppen PR design dinner

We love to hang out with our friends! Trendgruppen PR hosted a design dinner for Swedish and international friends in the business. A great end to a busy and fun week, bringing together journalists, artists, designers, influencers, and business leaders for a late dinner at Astoria´s Lilla A.

Kvänum

6 February 2025

Cocktail at Kvänum’s showroom

Trendgruppen PR invited a selected crowd of interior designers, architects, influencers and business leaders to the annual cocktail at Kvänum’s beautiful showroom in Stockholm. A highlight during Stockholm Design Week!

Carl Hansen & Søn

6 February 2025

Exclusive breakfast at the Carl Hansen & Søn Flagship Store

Trendgruppen PR hosted an exclusive breakfast at the Carl Hansen & Søn Flagship Store, inviting Swedish and international press, interior designers, and leading design professionals. During the event, guests were introduced to new designs by EOOS, Børge Mogensen, Marianne Tuxen and Anker Bak.

Sahco

5 February 2025

Press Preview of Sahco Wild at heart

Trendgruppen PR invited Swedish and international press for an exclusive press preview of the new Sahco collection by Bengt Thornefors. Njusja de Gier, Senior Vice President Marketing at Kvadrat group, presented the exclusive textiles and the guests were served lunch from Portal Restaurant.

Edsbyn

4 February 2025

Press Launch at Stockholm Furniture Fair 

Trendgruppen PR invited journalists, stylists and interior architects to a press preview at Stockholm Furniture Fair. Edsbyn launched a range of new furniture, including the return of the iconic Fanett Chair, the design collaboration with Italian designer Monica Armani, and product updates by Jens Fager and Claesson Koivisto Rune.

Grythyttan Stålmöbler

4-8 February 2025

Grythyttan Stålmöbler at Stockholm Furniture Fair

As the second part of Grythyttan Stålmöbler’s 130-year celebration, Trendgruppen PR invited Swedish and international press to their exhibition at Stockholm Furniture Fair for an exclusive press preview. Guests were introduced to the brand’s latest innovations, including new color schemes and designs, presented in a space curated by Lotta Agaton.

Bricmate, Haven, Rooh, Tapwell

4 February 2025

Bricmate, Haven, Rooh, Tapwell

World premiere for the new bathroom brand Rooh, who exhibited glass shower walls in a joint exhibition with the brands within Tapwell Group, Bricmate, Haven and Tapwell. Trendgruppen PR invited Swedish and international press to a press lunch in the impressive stand at the fair with 80 accredited media representants attending.

House Of Bolon

3 February 2025

International press dinner with House of Bolon

As part of Trendgruppen PR’s press tour for international journalists, House of Bolon presented Balls, the new furniture collection in a pop-up exhibition at the iconic restaurant Riche. Trendgruppen PR invited journalists from Dezeen, Frame, Ark Journal, Bo Bedre, Børsen among other prestigious titles.

Printworks & Occhio

3 February 2025

Cocktail for international press

During Stockholm Design Week, Trendgruppen PR invited international press to a curated exhibition by Printworks at the Occhio store by Aloud. The collection of functional decorations and everyday objects was showcased throughout the week, highlighting how perfect lighting can elevate various objects and serve as a key interior design element.

Nordiska Galleriet

31 January 2025

NO GA presents exciting launches at Stockholm Design Week

Trendgruppen PR invited press, interior designers, and leading design profiles for an exclusive breakfast and preview of new exciting launches at Nordiska Galleriet, in collaboration with different designers. Axel Söderberg, owner & CEO of NO GA Group, shared exclusive insights into upcoming launches, setting the stage for an inspiring year ahead.

Beckers

24 January 2025

Influencer lunch & presentation of Beckers Trendkulörer 2025

Trendgruppen PR invited influencers to an inspiring lunch and the exclusive presentation of Beckers Trendkulörer 2025. Discover Live Life Loud, Pockets of Fun and In Another Time – three color families that capture the essence of the trends shaping the year ahead.

GRYTHYTTAN

15 January 2025

Grythyttan Stålmöbler celebrates 130 years

Trendgruppen PR hosted a press breakfast together with Grythyttan Stålmöbler at Matbaren to celebrate the brand's 130th anniversary. During the event, their latest innovations were showcased, featuring new color schemes and designs.

Designtorget

3 December 2024

Press lunch in collaboration with Designtorget

Trendgruppen PR hosted an intimate press lunch in collaboration with Designtorget and designer Viktor Erlandsson to celebrate the launch and expansion of the Krås collection.

Occhio

26 November 2024

Architect dinner at Aira together with Occhio

Trendgruppen PR hosted a dinner at the 2-star Michelin restaurant Aira and invited architects in Stockholm, celebrating Occhio's first wireless luminaire, Luna Pura.

SINI

21 November 2024

Influencer lunch together with SINI

Trendgruppen PR hosted a cozy and delightful event together with SINI, with table setting and decorations by Helena Lyth and inspirational cleaning tool information by Kevinskvadratmeter.