Events

GRYTHYTTAN

15 January 2025

Grythyttan Stålmöbler celebrates 130 years

Trendgruppen PR hosted a press breakfast together with Grythyttan Stålmöbler at Matbaren to celebrate the brand's 130th anniversary. During the event, their latest innovations were showcased, featuring new color schemes and designs.

Designtorget

3 December 2024

Press lunch in collaboration with Designtorget

Trendgruppen PR hosted an intimate press lunch in collaboration with Designtorget and designer Viktor Erlandsson to celebrate the launch and expansion of the Krås collection.

Occhio

26 November 2024

Architect dinner at Aira together with Occhio

Trendgruppen PR hosted a dinner at the 2-star Michelin restaurant Aira and invited architects in Stockholm, celebrating Occhio's first wireless luminaire, Luna Pura.

SINI

21 November 2024

Influencer lunch together with SINI

Trendgruppen PR hosted a cozy and delightful event together with SINI, with table setting and decorations by Helena Lyth and inspirational cleaning tool information by Kevinskvadratmeter.

Beckers

29 November 2024

Press breakfast and sneak peak of Beckers Trendkulörer 2025

Trendgruppen PR hosted a breakfast and gave the press and journalists an exclusive sneak peek of ’Beckers Trendkulörer 2025. With a sharp eye on the latest trends, Beckers’ color team has crafted three captivating color families that capture the essence of our time.

TRENDGRUPPEN PR

20 November 2024

Trendgruppen PR Design Dinner

Trendgruppen PR hosted an exclusive design dinner at Seafood Gastro, bringing together prominent industry figures, including journalists, architects, designers, influencers, and business leaders.

TRENDGRUPPEN PR

19 November 2024

Trendgruppen PR Cocktail

Trendgruppen PR invited influencers and established profiles in the fashion and design industry to a cocktail event during the press week. Guests enjoyed delicious canapés, music from a live DJ, and an inspiring atmosphere throughout the evening.

TRENDGRUPPEN PR

13 November 2024

Trendgruppen PR Influencer lunch

During the press week, Trendgruppen PR invited lifestyle profiles and interior influencers to an inspiring lunch.

TRENDGRUPPEN PR

12-19 November 2024

Trendgruppen PR press breakfasts

Trendgruppen PR hosted press breakfasts for journalists, stylists, interior designers and architects to showcase and present novelties from the participating clients.

TRENDGRUPPEN PR

12-22 November 2024

Trendgruppen PR press week

Trendgruppen PR presented news from Beckers, Bricmate, Copenhagen Venice, DUX, Kosta Boda, Kvadrat, Magniberg, Montana, Occhio, Ogeborg, Orrefors, Printworks, Scherlin Form and Swedese.

Länna Möbler

17 October 2024

Launch dinner Lotta Agaton for Länna Möbler

Together with Länna Möbler and Lotta Agaton, Trendgruppen PR hosted a dinner to celebrate the launch of Lotta Agaton för Länna Möbler – a new range of furniture and accessories designed by Lotta Agaton.

Länna Möbler

17 October 2024

Press breakfast Lotta Agaton for Länna Möbler

Trendgruppen PR invited journalists to a breakfast at Länna Möbler, to showcase the collection Lotta Agaton för Länna Möbler – a new range of furniture and accessories designed by Lotta Agaton.

The Macallan

15 October 2024

The Macallan Harmony IV

Launch event for the latest addition to the Harmony IV collection at Michelin star restaurant Seafood Gastro. Event production and guest management by Trendgruppen PR.

DUX for NO GA

3 October 2024

DUX for NO GA

To celebrate the launch of DUX for NO GA, Trendgruppen PR invited to a press launch and cocktail at Nordiska Galleriet. The morning started with a presentation for key journalists. Axel Söderberg (CEO, Nordiska Galleriet) introduced the collection together with Jonas Andersson (Nordic Marketing & Sales Manager, DUX). During the evening, we celebrated with a cocktail for a selection of press, industry profiles and influencers.

Orrefors X Björn Frantzén

2 September 2024

Orrefors

Trendgruppen PR invited journalists to a launch event for the new exclusive tableware series Orrefors x Björn Frantzén. The glass series features six types of glasses for inspired world-class dining experiences.

Designtorget X Kalles Kaviar

28 August 2024

Designtorget

Trendgruppen PR invited journalists to a breakfast event celebrating Kalles Kaviar's 70th anniversary with a new collection of ten breakfast essentials.

Kosta Boda

13 June 2024

Press preview for international journalists

Kosta Boda showcased novelties in the Rocky Baroque and The Rock series by Hanna Hansdotter, as well as Pavilion by Front, in a colorful exhibition at Fredriksgade.

DUX

12 June 2024

DUX cocktail at D’Angleterre

DUX hosted an elegant cocktail event at Hotel D'Angleterre to celebrate the launch of the new bed collection Sustainable Comfort – the most advanced component-based bed made from the finest natural materials.

Orrefors

12 June 2024

Press preview for international journalists at Frederiksgade

Orrefors exhibited the Red Dot Award Winner: Best of the Best, Midsummer by Claesson Koivisto Rune, along with designs by Andreas Engesvik, Monica Förster, LAYER & Benjamin Hubert, and Lena Bergström at a press preview for international journalists at their exhibition at Fredriksgade.

Carl Hansen & Søn

12 June 2024

Carl Hansen & Søn press preview at Bredgade

Carl Hansen & Søn showcased new lighting and furniture launches by Børge Mogensen, Kaare Klint, Rikke Frost, Vilhelm Lauritzen, and Henning Koppel while celebrating the 110th anniversary of Hans J. Wegner. In the courtyard, visitors discovered outdoor novelties by EOOS and Gudmundur Ludvik.

Montana

12-14 June 2024

Launch of Montana x Mads Nørgaard.

Trendgruppen PR invited journalists to the Montana showroom to see the new textile collection with Mads Nørgaard´s signature stripes available in three colour combinations for the classic KEVI chair and the FREE shelving system.

Kvadrat

12 June 2024

Press Preview Kvadrat ReThink

Trendgruppen PR invited journalists from Scandinavia to the Kvadrat exhibition ReThink – an exhibition showcasing the work of 12 emerging and established creatives focusing on what responsible design means to them through working with Kvadrat’s recycled, regenerative, and circular material.

DUX

11 June 2024

Press preview for international journalists at Frederiksgade

DUX launched the newly extended Karin Collection, including new sofas and tables, enhancing the classic Karin chair.

Beckers x Designtorget

29 May 2024

Paint-and-sip event together with Beckers and Designtorget

Trendgruppen PR hosted a paint-and-sip event where the guests had the opportunity to color Designtorget's classic stool 'Emil' with inspiring colors from Beckers, in a true DIY spirit.