Events

Nordiska Galleriet

September 25 2025

Cocktail event at Nordiska Galleriet

A vibrant cocktail event to celebrate Nordiska Galleriet's launch of the Don series by Daniel Östman. Guest list management by Trendgruppen PR. Discover the Don series online or in-store at Nordiska Galleriet. The sofa and armchair are offered in a curated selection of Designer’s choice fabric combinations.

Nordiska Galleriet

September 24 2025

Nordiska Galleriet press breakfast

Nordiska Galleriet introduced the Don series by Daniel Östman at a press breakfast in the legendary Stockholm store, founded in 1912. Don consists of a sofa and an armchair with elegant form, balanced proportions, and a curated selection of textiles. Trendgruppen PR had the pleasure of hosting the press meeting and arranged interviews with the designer with key media.

Kvänum

September 18 2025

Press launch Kvänum

Kvänum extends the contemporary kitchen series Spira, with bathroom interior, and launches new dressing room modules in collaboration with Frama. The press breakfast was managed by Trendgruppen PR who also handled and secured the presence of key journalists.

KVADRAT

August 27 2025

In Nature We Trust – Press lunch and Press Preview

Trendgruppen PR had the pleasure of inviting Scandinavian press to a delightful lunch and press preview of IN NATURE WE TRUST – an immersive installation celebrating the launch of the new textile collection by Patricia Urquiola for Kvadrat. In collaboration with multidisciplinary design studio TABLEAU & Studio Patricia Urquiola, Kvadrat presented a vibrant, sensory experience: a textile forest that explores the serene power of nature through fabric.

TRENDGRUPPEN PR

June 27-29 2025

Trendgruppen PR Design Hub

During The Aurora 2025, Trendgruppen PR curated its own exhibition space at one of the glass pavilions on site: Trendgruppen PR Design Hub. Featuring some of Sweden’s most renowned furniture and interior brands, with focus on Ogeborg and Swedese – celebrated for their commitment to sustainable craftsmanship, timeless design, and exceptional quality.

THE AURORA

June 27-29 2025

The Aurora 2025

The Aurora lit up Norrvikens Trädgårdar in Båstad, hosting Scandinavia’s leading lifestyle and automotive event. The three-day event showcased over 350 exclusive cars, rare hypercars, and world-class yachts, alongside a new lifestyle area featuring design, technology, and future innovations. Trendgruppen PR proudly served as the official PR partner for The Aurora 2025.

TRENDGRUPPEN PR

May 22 2025

Trendgruppen PR design lunch

Trendgruppen PR had the pleasure of hosting a delightful lunch for architects, interior designers and stylists in an inspiring setting during press week.

TRENDGRUPPEN PR

21 May 2025

Trendgruppen PR cocktail

Trendgruppen PR invited influencers and established profiles in the fashion and design industry to a cocktail event during the press week. Guests enjoyed delicious canapés by Mathias Dahlgren, Espresso martinis from Sjöstrand Coffee and premium sound provided by Transparent.

TRENDGRUPPEN PR

May 15 2025

Trendgruppen PR influencer lunch

During press week, Trendgruppen PR invited influencers and profiles in lifestyle and interior design to an inspiring lunch and presentation. Thank you to everyone who joined and helped make the event truly special!

TRENDGRUPPEN PR

May 13-16 2025

Trendgruppen PR press breakfasts

Trendgruppen PR hosted press breakfasts for journalists, stylists, interior designers and influencers to showcase and present novelties from the participating clients.

TRENDGRUPPEN PR

May 13-23 2025

Trendgruppen PR press week

Trendgruppen PR presented news from Beckers, DUX, Globen Lighting, Gustavsberg, Kay Bojesen, Kvadrat, Kähler, Magniberg, Nordiska Galleriet, Ogeborg, Printworks and Tarkett.

THE MACALLAN

May 16 2025

The Macallan Art is the Flower 

The Macallan hosted an inspiring press lunch at Seafood Gastro to celebrate The Macallan Art is the Flower – a single malt whisky born from the harmonious interplay of nature and craftsmanship. The event was produced and managed by Trendgruppen PR who also handled and secured the presence of key journalists.

Orrefors

April 29 2025

Orrefors cocktail and giftwrapping workshop

Orrefors welcomed the gift season with a curated event hosted by Josefine Rudenstam and Studio Iniit. Josefine guided guests through her favorite pieces from Orrefors’ timeless collection, while Studio Iniit introduced Bojagi—a beautiful, sustainable wrapping tradition. Idea, project and guest list management by Trendgruppen PR.

Kvadrat

April 7 2025

Kvadrat at Milan Design Week

Trendgruppen PR booked interviews and invited Scandinavian press to the Kvadrat showroom to experience the installation by renowned artist Kapwani Kiwanga, and the launch of an upholstery textile made entirely from ocean-bound plastic waste. The high-end Kvadrat showroom also hosted an installation by Danish designer Signe Hytte.

ASUS

April 7 2025

ASUS at Milan Design Week

Trendgruppen PR was assigned to support ASUS during Milan Design Week through a Nordic influencer activation. We invited Scandinavian influencers and Swedish journalists to experience the exhibition Design You Can Feel. Key highlight was the captivating, interactive installation by Studio INI, where visitors could engage with AI-driven representations of their own movements.

Carl Hansen & Søn

April 7 2025

Carl Hansen & Søn at Milan Design Week

Trendgruppen PR invited Scandinavian press to the Carl Hansen & Søn flagship store in Milan where the brand unveiled a selection of new designs. Among the highlights were Studio EOOS' new outdoor series, a wall-mounted desk by Anker Bak, a round dining table by Børge Mogensen, and the sculptural Tulip lamp by Marianne Tuxen.

Occhio at Milan Design Week

April 7 2025

Occhio at Milan Design Week

Trendgruppen PR invited Scandinavian journalists and architects to experience  Occhio’s exhibition Dreamagination. Set in one of Milan’s most iconic venues, Villa Necchi Campiglio, the installation brought together light, colour, and innovation in a striking celebration of design.

NO GA

March 7-9

NO GA launch in Paris

Introducing Willo Perron for NO GA at Matter and Shape in Paris, as the Nordic PR agency of Nordiska Galleriet Group. The collection features a series of tables and mirrors designed to be combined in various confirgurations.

Kay Bojesen

February 20

Kay Bojesen Influencer lunch

We are proud to present the very first event for our new client – the iconic Danish brand Kay Bojesen! 20 specially invited influencers enjoyed a lunch in our beautiful gallery space and were introduced to the Kay Bojesen spring news.

Kähler

February 20

Kähler Press breakfast  

Trendgruppen PR hosted a breakfast for Swedish print media to celebrate the iconic Hammershøi Summer Collection. The artist Rikke Jacobsen painted live during the event. We were responsible for guestlist management and set design, including an amazing table setting and a breakfast with summer vibes.

Swedese

February 18-19

Press trip to Swedese

Trendgruppen PR arranged a press trip to the Swedese factory in Vaggeryd, Småland, to highlight the 80 Years jubilee and experience the production of iconic lounge chair Lamino and other Swedese classics. Three editor in chiefs joined the press trip, including ELLE Decoration, Residence Magazine and Antik & Auktion.

Trendgruppen PR

February 6

Trendgruppen PR design dinner

We love to hang out with our friends! Trendgruppen PR hosted a design dinner for Swedish and international friends in the business. A great end to a busy and fun week, bringing together journalists, artists, designers, influencers, and business leaders for a late dinner at Astoria´s Lilla A.

Kvänum

6 February 2025

Cocktail at Kvänum’s showroom

Trendgruppen PR invited a selected crowd of interior designers, architects, influencers and business leaders to the annual cocktail at Kvänum’s beautiful showroom in Stockholm. A highlight during Stockholm Design Week!

Carl Hansen & Søn

6 February 2025

Exclusive breakfast at the Carl Hansen & Søn Flagship Store

Trendgruppen PR hosted an exclusive breakfast at the Carl Hansen & Søn Flagship Store, inviting Swedish and international press, interior designers, and leading design professionals. During the event, guests were introduced to new designs by EOOS, Børge Mogensen, Marianne Tuxen and Anker Bak.