DESIGN TV

We made sure our clients were able to reach out during the pandemic by creating a number of digital press activities, including the new format Design TV. Set up as a traditional television studio, the first Design TV series was run by Swedish trend analyst Stefan Nilsson during Stockholm Design Week 2021. The series featured daily interviews with our clients, as well as interviews with architects, designers and opinion makers. The format targeted Scandinavian and Northern European media and generated articles in print, online and on SoMe. Design TV will be a pop-up feature for some of our forthcoming events where a broad reach is key.

February 12, 2021

Episode 5

Participating guests:
Stefan Nilsson, trend expert, Maria Korkelia, fashion and textile designer,
Emma Marga Blanche, Fredrik Färg, designers Färg & Blanche and
Emma Olbers, designer.

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February 11, 2021

Episode 4

Participating guests:
Anna Back Jansson, head of design DUX, Henrik Ljung, CEO DUX, Alexander Stuhler, designer, Helene Ogeborg, CEO Ogeborg, Sanna Wåhlin, designer and Thomas Sandell, architect.

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February 10, 2021

Episode 3

Participating guests:
Lina Rickardsson, design manager Pappelina, Sakari Hartikainen, designer Swedese, Tina Hellberg, interior designer and Hanna Nova Beatrice,
editor-in-chief The New Era magazine.

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February 9, 2021

Episode 2

Participating guests:
Joakim Lassen, CEO Montana, Ville Kokkonen, designer, Florencia Colombo, architect and Matti Klenell, designer.

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February 8, 2021

Episode 1

Introduction to Design TV by Karin Sköldberg, founder Trendgruppen PR.

Participating guests:
Alexandra Flach, Flagship Store Manager, Minotti Stockholm, Andrea Brodin, influencer, Susanna Minotti, head of the Interior Decoration Department, Minotti, Sanna Gebeyehu, Concept & Product Owner, Stockholm Design Week, Linnea Legefors and Polina Sandström, Aska Architects.

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