W+ at 3 Days of Design 2026
Lighting company Wästberg reveals the next step in its brand evolution, becoming W+. Building on the company’s strong emotional design legacy, the new brand adopts a bolder, clearer expression, reflecting its expanded potential within the XAL Group. At the heart of W+ is a single principle: good light – light that is emotional, functional, sustainable, and affordable. These four qualities form the pillars of the new W+ brand, defining both its identity and its direction going forward.
W+ combines the emotional heritage of Swedish lighting pioneer Wästberg with the technical expertise of XAL Group. The result is light that is emotional, functional, sustainable and affordable – the brand’s definition of Good Light. At 3 Days of Design 2026, W+ presents the new products Babel, designed by ThamVidegård, V and Cast, designed by Foster + Partners Industrial Design, through an installation designed as an invitation to interaction. Across three rooms, each product’s ability to deliver Good Light is explored through use and experience.
The centerpiece of the exhibition space, is the Babel interactive wall installation with more than 50 large Babel lamps arranged in a grid on a wall. In a large room, a calm installation of several V desk lights is arranged around a rectangular table with simple seating along its sides.
In a narrow room at the back, light is reduced to create a small yet dramatic setting where the Cast spotlight is used to illuminate another Cast. Two Cast spotlights face one another – a meta interpretation of exhibiting a lamp designed to highlight other objects, placing the spotlight on the spotlight itself.
The exhibition is open June 10-12 from 9 am – 8 pm.
Address: St. Kongensgade 85, 1264 Köpenhamn K, Danmark
For further information, please contact:
Trendgruppen PR
Maria Hartog-Holm, Senior PR Consultant
Phone: + 46 72 924 22 10
E-mail: maria.hartog-holm@trendgruppen.se
About W+
W+ merges the emotional legacy of Swedish lighting pioneer Wästberg with the technical lighting expertise of XAL Group, opening up new ways of designing, developing, and experiencing light.
Drawing on the culture of a family-run company, the resources of a global group, and close collaborations with leading designers and architects, Wastberg+ creates lighting that is functional, emotional, sustainable, and accessible — their definition of good light.
Based in Malmö, Sweden, the brand’s products can be found in offices, hotels, homes, and museum collections worldwide, earning international recognition and more than 60 prestigious awards for design excellence.