JOY Objects designs the logo for ECHO

In February 2026, ECHO launches, a new exhibition platform where design brands and designers present news to journalists, architects, and a design-interested public. ECHO will be a physical meeting place for the design industry to network, find inspiration, and create business opportunities. 

The premiere exhibition will take place in Stockholm, 3–6 February 2026 followed by an international edition in Copenhagen, 10–12 June 2026. 

ECHO’s logo has been created by the design studio JOY Objects, founded by Fredrik Paulsen. JOY Objects, who will also participate as an exhibitor, is known for its playful and minimalistic design where form, humor, and function are seamlessly integrated. The ECHO logo is JOY Objects’ interpretation of the platform’s name and concept — a visual echo where references from the past meet contemporary design.  

“Driven by our love for subcultures and a deep connection to 90’s aesthetics, the logo works as a paraphrase, or an echo of one of our favorite 90’s rappers: Ice Cube. Known for his strong relationship with design, he felt like a natural reference — one that became even more fitting given the icy temperatures in Stockholm during Stockholm design days,” says Fredrik Paulsen, founder JOY Objects. 

ECHO’s exhibitors include: ASKO, Bang & Olufsen, Bemz, By Rydéns, DUX, Kähler, Mia Cullin, Anki Gneib, Ogeborg, Solid Space Studio, and Staffan Holm Studio. Exhibitors are continuously presented on Instagram @echo.exhibition and the website echoexhibition.se.  

ECHO Opening Hours: 
Tuesday–Thursday: 10:00 AM–6:00 PM 
Friday: 10:00 AM–4:00 PM 

For further information or interview requests with exhibitors or the founder, please contact: 
Press@echoexhibition.se 

Background ECHO 
The exhibition was originally intended as a complement to Stockholm Furniture Fair, to strengthen Stockholm as a design destination and Sweden as a design country. This ambition remains even after the announcement that Stockholm Furniture Fair has been postponed until 2027. 

Address: Slupskjulsvägen 20-22, Skeppsholmen, Stockholm