DESIGN NEWS

The Aurora 2026

Over three days, The Aurora brought together iconic cars, yachts, art and lifestyle at Norrvikens Trädgårdar, attracting more than 16,500 local and international visitors. For the second year in a row, Trendgruppen PR proudly served as the official PR partner for The Aurora. 

Read more about The Aurora here. 

 

 

SELECTED EVENTS

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ECHO

February 3-6 2026

ECHO exhibition 2026

During Stockholm Design Days 2026, ECHO premiered as a new curated design exhibition. Trendgruppen PR proudly served as the official PR partner, arranging a week of curated events, including a press breakfast for Swedish media, a press preview for international journalists, architect breakfasts, and various evening events.

The Macallan

October 9 2025

The Macallan Brand Identity Launch

The Macallan unveiled its new brand identity with a dinner at Michelin-starred restaurant Ergo. Guests were immersed in a unique evening where whisky, art, and storytelling came together, taking them on a journey through The Macallan’s Six Pillars. Event production and guest management by Trendgruppen PR.

The Aurora

June 27-29 2025

The Aurora 2025

The Aurora lit up Norrvikens Trädgårdar in Båstad, hosting Scandinavia’s leading lifestyle and automotive event. The three-day event showcased over 350 exclusive cars, rare hypercars, and world-class yachts, alongside a new lifestyle area featuring design, technology, and future innovations. Trendgruppen PR proudly served as the official PR partner for The Aurora 2025.

ASUS

April 7 2025

ASUS at Milan Design Week

Trendgruppen PR was assigned to support ASUS during Milan Design Week through a Nordic influencer activation. We invited Scandinavian influencers and Swedish journalists to experience the exhibition Design You Can Feel. Key highlight was the captivating, interactive installation by Studio INI, where visitors could engage with AI-driven representations of their own movements.

Nordiska Galleriet

January 31 2025

Launch of NO GA news during Stockholm Design Week

Trendgruppen PR invited press, interior designers, and leading profiles for an exclusive breakfast and preview of exciting projects by Axel Wannberg, Sami Kallio, Front and Claesson Koivisto Rune. Axel Söderberg, owner & CEO of NO GA Group, shared exclusive insights into upcoming launches, setting the stage for an inspiring year ahead.

Beckers

2024/2025

Content creation for Beckers

Trendgruppen PR is the creative team behind Beckers yearly colour trend campaign. Our work for the 2025 campaign includes creative idea, concept, production, location, set design, styling and PR launch. The film and photo content will be used in multiple platforms such as website, social media channels and Becker’s customer magazine.

THE MACALLAN

October 15 2024

The Macallan Harmony IV

We celebrated the launch of the fourth release of The Macallan Harmony Collection – Vibrant Oak, at Michelin-starred restaurant Seafood Gastro, in a surrounding Inspired by Nature. Event production and guestlist management by Trendgruppen PR. 
Crafted without compromise. Please savour The Macallan responsibly.

DUX FOR NO GA

October 2

DUX for NO GA

To celebrate the launch of DUX for NO GA, Trendgruppen PR invited to a press launch and cocktail at Nordiska Galleriet. The morning started with a presentation for key journalists. During the evening, we celebrated with a cocktail for a selection of press, industry profiles and influencers.

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