This summer, Magniberg is launching – Lover – a new Beach Towel Collection made to fit a
group of friends and family on the beach, pool side or wine and dine picnic.
The name for the new collection derives from the 1978’s song and music video Automatic
Lover by Dee D. Jackson, a song that is an integrated part of the office playlist at the studio in
Bengt Thornefors, Co-founder Magniberg:
“Music videos are an art genre in itself… often times I say, let’s look at music rather than just
listen to it.”
The starting point for the Lover Beach Towel Collection was the large sized Beach Towel
(170×250 cm). Consistent with Magniberg’s philosophy of lifestyle as self-expression, every
towel bears an embossed mantra that spans across the surface in a jacquard pattern: “See Me,
Feel Me, Hear Me, Love Me, Touch Me”.
Lover’s weight and feel is balanced purposely to be a beach and pool quality towel made in
100% organic cotton and are available in three sizes. Each comes in four signature colours
inspired by Jeff Koon’s artwork: Praia Green, Playa Pink, Spaggia Red and Plage Purple.
The colour names take cue from the word ‘Beach’ in the Latin languages French, Spanish,
Portuguese and Italian.
Lover Beach blanket, 170×250 cm
Lover Beach towel, 70×140 cm
Lover Play towel, 55×100 cm
Prices from 40 € to 200 €.
Available in colours:
Praia Green, Playa Pink, Spaggia Red and Plage Purple.
Available on Magniberg.com
Photography by Elizabeth Heltoft
Magniberg is a bedwear brand with a multilateral approach based in Stockholm, Sweden.
After careers in the fashion industry, founders Bengt Thornefors and Nina Norgren partnered
to find a new expression in bedwear, establishing Magniberg in 2016. The brand is steeped in
cultural references, imagination and emotional aesthetics. It is about craftsmanship, with an
insistence on sourcing only the best quality fabrics.
For more information, please contact:
Phone: +4673 663 76 12
High resolution pictures can be found here
|cookielawinfo-checkbox-advertisement||1 year||Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .|
|cookielawinfo-checkbox-analytics||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".|
|cookielawinfo-checkbox-functional||11 months||The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".|
|cookielawinfo-checkbox-necessary||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".|
|cookielawinfo-checkbox-others||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.|
|cookielawinfo-checkbox-performance||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".|
|CookieLawInfoConsent||1 year||Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.|
|_ga||2 years||The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.|
|_ga_*||1 year 1 month 4 days||Google Analytics sets this cookie to store and count page views.|
|_gat_gtag_UA_*||1 minute||Set by Google to distinguish users.|
|_gat_gtag_UA_49573395_1||1 minute||Set by Google to distinguish users.|
|_gid||1 day||Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.|
|CONSENT||2 years||YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.|
|VISITOR_INFO1_LIVE||5 months 27 days||A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.|
|YSC||session||YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.|
|yt-remote-connected-devices||never||YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.|
|yt-remote-device-id||never||YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.|
|yt.innertube::nextId||never||This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.|
|yt.innertube::requests||never||This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.|
|DEVICE_INFO||5 months 27 days||No description|
|VISITOR_PRIVACY_METADATA||5 months 27 days||Description is currently not available.|