Magniberg Lover Beach Towels Collection
This summer, Magniberg is launching – Lover – a new Beach Towel Collection made to fit a
group of friends and family on the beach, pool side or wine and dine picnic.
The name for the new collection derives from the 1978’s song and music video Automatic
Lover by Dee D. Jackson, a song that is an integrated part of the office playlist at the studio in
Stockholm.
Bengt Thornefors, Co-founder Magniberg:
“Music videos are an art genre in itself… often times I say, let’s look at music rather than just
listen to it.”
The starting point for the Lover Beach Towel Collection was the large sized Beach Towel
(170×250 cm). Consistent with Magniberg’s philosophy of lifestyle as self-expression, every
towel bears an embossed mantra that spans across the surface in a jacquard pattern: “See Me,
Feel Me, Hear Me, Love Me, Touch Me”.
Lover’s weight and feel is balanced purposely to be a beach and pool quality towel made in
100% organic cotton and are available in three sizes. Each comes in four signature colours
inspired by Jeff Koon’s artwork: Praia Green, Playa Pink, Spaggia Red and Plage Purple.
The colour names take cue from the word ‘Beach’ in the Latin languages French, Spanish,
Portuguese and Italian.
Lover Beach blanket, 170×250 cm
Lover Beach towel, 70×140 cm
Lover Play towel, 55×100 cm
Prices from 40 € to 200 €.
Available in colours:
Praia Green, Playa Pink, Spaggia Red and Plage Purple.
Available on Magniberg.com
Photography by Elizabeth Heltoft
Praia Green
Spaggia Red
Playa Pink
Plage Purple
About Magniberg
Magniberg is a bedwear brand with a multilateral approach based in Stockholm, Sweden.
After careers in the fashion industry, founders Bengt Thornefors and Nina Norgren partnered
to find a new expression in bedwear, establishing Magniberg in 2016. The brand is steeped in
cultural references, imagination and emotional aesthetics. It is about craftsmanship, with an
insistence on sourcing only the best quality fabrics.
For more information, please contact:
Trendgruppen PR
Helena Walfridsson
Mail: helena.walfridsson@trendgruppen.se
Phone: +4673 663 76 12
High resolution pictures can be found here