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Gaggenau launches the new Vario cooling 200 series. A cooling experience for the design conscious - ENG

February 11, 2021
Gaggenau, the luxury brand for professional-grade home appliances, presents the new Vario cooling 200 series; beautifully designed cooling devices which appeal to the style conscious individual. The new range of built-in cooling products includes a refrigerator, fridge-freezer and freezer, each crafted to effortlessly enhance the kitchen experience, through a subtly elegant design. Having perfected the performance of its cooling appliances, Gaggenau goes beyond, to explore the experience created by offering cooling products, which are as considered as the kitchen itself.

Gaggenau designed its newly launched Vario cooling 200 series to appeal to the serious private chef, who believes in creating and storing cuisine in an aesthetic space. The light bronze coloured details of the fridge’s minimalist interior, combined with warm LED lighting and maple wood bottle holders, offers an inviting glow to the appliances. By using high quality and warm-toned materials, Gaggenau is using its design to warm its technology and add a “human touch” to the kitchen — a space often dominated by impersonal equipment.

The interior of the newly launched cooling 200 series features components in the colour Gaggenau Light Bronze; a sophisticated metal hue with a satin finish, which offers an elegant yet understated look to the appliances. The shelves and door bins, follow the same colour profile, thus providing robust storage with a luxurious feel. The interior fridge and freezer drawers, never look cluttered due to their graduated frosted fronts and have built-in cushioned rails for a soft opening and closing, offering a blissfully sophisticated cooling experience. The appliances have a large usable volume and with the added benefit of near invisible glass shelves and warm lighting illuminating the interior. The appliance shelving is crafted from almost invisible optiwhite glass plates, with each of the shelves being height adjustable. New to the Vario cooling 200 series appliances, the freezer is designed with the same elements as the refrigerator; mirroring the open shelving at the top with deep drawers below, to offer an aligned appearance when the refrigerator and freezer are displayed side by side.

The elegant Vario 200 cooling series offers an unrivalled freshness system. The fridge has an integrated, fresh cooling drawer with a temperature close to 0 °C. Adding to the professional-grade cooling experience, the humidity in the upper drawer of the fridge is manually adjustable using an intuitive light bronze jog dial. The ability to manually adjust the humidity presents the ideal conditions for keeping produce fresher for longer. The freezer provides advanced no frost and fast freezing technology.

Sven Baacke, Head of Design, Global Brand Gaggenau, says: “With our newly launched Vario cooling 200 series, we wanted to explore and develop the user experience that these appliances offer the kitchen landscape. We believe that the kitchen is the heart of the home and Gaggenau is the soul of the kitchen, so we used warm design features to emulate this and to humanize an environment which can often be dominated by cold, advanced technology. The enhanced experience guarantees a high quality, effortless cooling experience with each use.”

Flexible bottle holder for wine storage
Gaggenau believes that the keen private chef should be equipped with tools which enable them to cool in the same way professionals do. To achieve this, the refrigeration appliance offers solid maple wood bottle trays to house prized wine bottles.

The tactile holders click quietly together and are magnetically modifiable. Up to five bottle holders can be placed on a shelf and house both standard and magnum sized bottles. For the true wine aficionados the newly launched products can be combined with a wine climate cabinet from the same series. All appliances in the Vario cooling 200 series were designed to be fully integrated into the standard 178 cm niche, with distinctive design elements that elevate the cooling experience and perfectly suit the kitchen environment, regardless of size.

Vario 200 series fridge/freezer combination: niche width 56 cm, niche height 177.5 cm: Price from approximately 3 510 euro and 3 710 euro.
Vario 200 series refrigerator: niche width 56 cm, niche height 177.5 cm: Price approximately 3 510 euro.
Vario 200 series freezer: niche width 56 cm, niche height 177.5 cm: Price approximately 2 900 euro.

For more information, imagery or interview opportunities, please contact:

Stephanie Chen
Stephanie.chen@bshg.com
Tel: +44 7785 253700

Daniel Alexis-Rochefort
dan@limecreative.com
Tel: +44 207 378 3456

Natasha Finn
tash@limecreative.com
Tel: +44 207 378 3465

For high resolution images, please contact:
Trendgruppen PR, phone 08 23 00 21 or e-mail showroom@trendgruppen.se
High resolution images are available at www.trendgruppen.se/imagebank (username and password: trendpr).

About Gaggenau
Gaggenau is a manufacturer of high-quality home appliances and acknowledged as an innovation leader in design and technology “Made in Germany”. The company, with a history dating back to 1683, has revolutionised the domestic kitchen with its internationally acclaimed products. Gaggenau’s success is founded on technological innovation and a clear design language combined with high functionality. Gaggenau has been a subsidiary of BSH Hausgeräte GmbH in Munich since 1995 and is currently represented in more than 50 countries with 24 flagship showrooms in major cities around the world.

The difference is Gaggenau.
www.gaggenau.com, Instagram (@gaggenauofficial), Pinterest (/gaggenau_), YouTube (/gaggenauofficial), Vimeo (/gaggenauofficial), LinkedIn (/gaggenau.)

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