Trendgruppen PR

Swedese launches Savoa, a sculptural table with a delicate balance – ENG

February 10, 2021
Swedese is launching a series of tables called Savoa in collaboration with Finnish industrial designer Sakari Hartikainen. The table is made of solid oak with sculptural shapes, that shows the characteristics of the wood. The design is characterized by playfulness and flexibility.

The new table in three sizes, has a light feel in the visual expression while maintaining the strength of the solid construction. The table is created with great craftsmanship and ecological thinking, in line with Sakari Hartikainen''s own design philosophy. Savoa is the first collaboration between the Swedish furniture company Swedese and finish designer Sakari Hartikainen. The process has been an exciting challenge for both parties.

“It looks simple, but there are many parameters that must be matched for a perfect result. Savoa stands out from everything else we have launched, but at the same time, with its organic design language we instinctively felt this was right for Swedese", says Fredrik Ireklint, part of the Swedeses product development group.

Sakari Hartikainen works internationally in product, furniture and concept design, both in the field of home and public environments. He sees beauty in the simplest of things and creates honest, smart and clean products that speak for themselves. The strong presence of the furniture leaves room for the user to move freely and discover new possibilities.

"Savoa is a sculptural expression of the delicate balance we all seek in life. Strong but flexible, traditional but innovative, solid but light", says Sakari Hartikainen, designer.

With extensive knowledge of the wood''s properties and potential, the Finnish designer creates furniture with high quality and function. Sakari Hartikainen strives to design products that establish emotional ties with its user, which result in the product lasting over time and ageing with dignity. Just in line with the design philosophy at Swedese.

For further information, please contact: 
Elias Stenberg, Marketing Manager Swedese Möbler AB
E-mail: elias.stenberg@swedese.se
Tel.: +46 393 797 02

Maria Hartog-Holm, senior PR-consultant, Trendgruppen PR
E-mail: maria.hartog-holm@trendgruppen.se
Tel.: +46 72 924 22 19

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About Swedese
Swedese is a classic Swedish furniture company, with strong roots in both home and public environment. Our idea is the same today as it was seventy years ago - to create beautiful furniture for the future, based on a modern Scandinavian tradition. We collaborate with forward-looking designers whi share the timeless idea of architectrual whole. Swedese was founded in 1945 by the brothers Ynve and Jerker Ekström and Bertil Sjöqvist. Yngve held a leading position in the company until his death in 1988. The current owners are Anna Johansson and Julio Patino. The head office is located in VAggeryd, Småland, where one of the two factories also are located. The other factory is located in Äng outside Nässjö.

Designers such as Alvar Aalt, Bruno Mathsson, Arne JAcobssen, PaulKjaerholm and Ynve Ekström have together formed the core of the concept "Scandinavian Modern" known around the world. Best know from Yngve Ekström''s large production is the Lamino recliner from 1956, ehcih is still manufactured and sold all over the world.

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