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Offecct + Matti Klenell – ENG

February 09, 2021
Design with a story
Offecct now publishes the first book in a planned series about its collaborations with various designers from around the world. The purpose is to tell more about both the product and the designers, an alternative way to provide in-depth knowledge of the thoughts, design and craftsmanship behind Offecct’s range in the absence of physical meetings.

First up is designer Matti Klenell who just launched new modules for the sofa system Font together with Offecct. The book is also accompanied by a movie. In this new book project, Offecct collaborates with a number of renowned creatives, like design writer Petter Eklund, photographer Björn Ceder and creative director Henrik Nygren. The film that accompanies the book is made by the documentary filmmaker Carl Javér.

“We want to create a cohesive story about our unique collaborations with world-leading designers and provide an in-depth experience of our products. In a way it´s a kind of missionary, to spread knowledge and understanding about the work behind great design. When fairs and other meetings are canclled, we find other ways”, says Maria Olofsson Karemyr, Brand Manager at Offecct.

The book that is now being published is about the Swedish designer Matti Klenell. His collaboration with Offecct started in connection to the renovation of Nationalmuseum in Stockholm in the mid- 2010s. The result was the sofa system Font, launched in 2018 and now extra relevant with several freshly designed modules. In the book and in Carl Javer´s accompanying film, the audience is invited behind the scenes where they get to meet Klenell and Offecct in the midst of the work process.

Klenell’s design always has an apparent ease. Petter Eklund writes: “most things seem to have come about out of curiosity. Things are created, as if unsought for”. At the same time, there is a critical eye, not least when it comes to quality awareness and the designer’s responsibility to contribute to a sustainable society.

“Offecct´s vision is that our furniture should be characterised by timeless design, good material choices and a circular mindset right from the start of the design process. It comes naturally for us to collaborate with designers who share our values, and also to tell more about how we make our vision a reality,” says Maria Olofsson Karemyr.

Order your copy of the book here:

Contact
For images and further questions, Sara Gyllestrand, Marketing & Press, sara.gyllestrand@flokk.com, +46 708 72 02 15

Press online: http://www.mynewsdesk.com/se/offecct-ab

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Designer
Matti Klenell (b. 1972) graduated in Interior Architecture from Konstfack – University of Arts, Crafts and Design in Stockholm in 1999, and founded his studio in 2000. Klenell moves with ease between handicraft and industrial design. He has created art glass as well as designing furniture and lamps for mass production for companies such as Fontana Arte and Iittala. Klenell has received the EDIDA Swedish Design Award four times, and several of his designs are represented in museums in Sweden and abroad. In 2015 Klenell was given the honourable task of overseeing aspects of the new interior for Nationalmuseum in Stockholm.

About Offecct
Offecct AB is a Swedish entrepreneur-led company with its headquarters and production in Tibro, Sweden. Offecct was founded in 1990 by Kurt Tingdal and Anders Englund. Offecct has a 20,000 m2 production facility and a yearly revenue 150 million SEK. 50% of Offecct''s sales comprise exports to more than 50 countries, and showrooms are located in Stockholm, Gothenburg and Tibro (SE), Oslo (NO), Copenhagen (DK), Milan (IT), London (UK), Rotterdam and Amsterdam (NL), Düsseldorf and Munich (DE), Zürich (CH), New York (US) and Singapore (SG). Since May 2017 Offecct has been a part of Flokk, an international griyo of companies with a focus on developing furniture for working places. In addition to Offecct the group owns HÅG, RBM, RH, BMA, Giroflex, Malmstolen, Profim and 9to5 Seating.

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