Trendgruppen PR

Trendgruppen Design TV – ENG

February 08, 2021
Trendgruppen PR, Sweden''s leading PR agency within interior design, launches a new concept, an international ”TV channel" for design news
During Stockholm Design Week, Trendgruppen PR launches a new concept, Trendgruppen Design TV. Every day, Monday through Friday at 3 pm, a 15-minute-long episode will be broadcasted with design news. The design news, which normally would have been communicated at Stockholm Furniture & Light Fair or at closed press events are now offered digitally and to a broad audience. Behind the initiative is Trendgruppen PR''s founder and strategist, Karin Sköldberg.

"The pandemic has made us rethink and offer new ways to communicate! During the spring and summer of 2020, virtually all of the agency''s events were cancelled. There was time for reflection and a desire to do something new. During the autumn, we switched to offer digital press events, and achieved brilliant results. Basically all of our customers have significantly increased sales and I am confident that our rapid transition to digital communication has been a strong contributing factor ", says Karin Sköldberg, CEO of Trendgruppen PR.

"The Trendgruppen Design TV is inspired by the morning sofas on TV – personal, informative but also easy going. Our experience is that few people appreciate long, digital broadcasts with hard-to-access information. We wanted to create and offer something more accessible and fun – striving to offer an experience that is as close to an IRL-event as possible", continues Karin Sköldberg.

The Trendgruppen Design TV will also be more inclusive than the closed press events that have been held during previous years in connection to Stockholm Design Week. To reach a wide audience, all episodes will be in English and everyone is welcome to sign up, free of charge.

The studio is built in Trendgruppen PR''s showroom in central Stockholm. To create a nice feeling, cool and upcoming architect studio, Aska Arkitekter, were hired for set design. The guests are interviewed by Swedish Trend Expert, Stefan Nilsson.

About Trendgruppen Design TV
Broadcast Monday February 8 - Friday February 12 at 3 pm- 3.15 pm
Media receives an invitation (RSVP to and a link is emailed to them shortly before each daily episode.

Each episode is after the broadcast posted on Trendgruppen PR''s YouTube channel, where architects, interior designers and a design-interested audience can watch the design news. Trendruppen Design TV will broadcast five episodes in connection to Stockholm Design week 2021. Continuation has not yet been determined, but new episodes will most likely be produced in connection with upcoming fairs and launches of design news.

Participating in the first five episodes
Thomas Sandell, ARCHITECT I Linnea Legefors & Polina Sandström, ASKA ARKITEKTER | Anna Back Jansson, DUX | Maria Korkeila, FISKARS | Alexander Stuhler, GAGGENAU | Ville Kokkonen & Florencia Colombo, IITTALA | Joakim Lassen, MONTANA FURNITURE | Alexandra Flach, MINOTTI | Matti Klenell, OFFECCT | Emma Olbers, DESIGNER | Susanna Wåhlin, NOTE DESIGN STUDIO | Helene Ogeborg, OGEBORG | Lina Rickardsson, PAPPELINA | Färg & Blanche, RÖRSTRAND | Tina Hellberg & Sakari Hartikainen, SWEDESE | Hanna Nova Beatrice, THE NEW ERA | Karin Sköldberg, TRENDGRUPPEN PR and more.

For further information, contact:
Karin Sköldberg, Trendgruppen PR
Phone: 070-645 35 75

High-resolution image can be found HERE

Trendgruppen PR has a unique position in design, lifestyle and architecture and today represents, among other things, the design brands: Absolut Art, Arabia, Bricmate, Cervera, Cooee Design, DUX, Fiskars, Gaggenau, Habo, Habo Selection, Iittala, Kvänum, Luxaflex, Montana, Målerås glasbruk, Offecct, Ogeborg, Orbital Systems, Pappelina, Rörstrand, Swedese, Vauni and Woodio.

About Trendgruppen PR
Trendgruppen PR, which was founded in 2007, is a strategic partner for design companies and is Sweden''s leading PR agency in design, architecture and lifestyle. Trendgruppen PR has the right network, good design knowledge and long experience of helping companies to strengthen their brands and increase sales in the Swedish market.