Trendgruppen PR

ASKA – The up and coming architecture studio that uncovers the essentials – ENG

February 08, 2021
The three architects Linnea Legefors, Madeleine Klingspor and Polina Sandström are the faces behind the recently started Stockholm-based architecture firm ASKA. During Stockholm Design Week, ASKA is up to date with set design for Trendgruppen Design TV, which goes live the 8th of February with the European design and architecture audience as the target group.

The concept behind the company is to address each project in a unique way by defining and highlighting the essential and unique qualities, the ash ”aska”, in each site, space and brand they address. ASKA looks beyond the conventional, monotonous design expressions of today – or as they would say - the “mellanmjölk” architecture. Instead they focus on an architectural language that has a genuine impact on the user by creating a memorable and flavoured experience.

ASKA are responsible for the set design behind the new digital concept Trendgruppen Design TV, which is broadcasted in connection with Stockholm Design Week. In the first episode, the architects talks about the initial concept being to meet our current longing for warmer and exotic environments. The choice of colors goes in tones of beige and terracotta, tactility is highlighted in the choice of details such as ceramics and pleated fabric and the contrast in-between light and shadow contributes to a dynamic and vibrant feeling. Some of the interior details such as the coffee table, the arch backdrop and the pedestals are designed by ASKA themselves.

“Being part of a very fast pace rhythm of today and an increasingly unpredictable world, we believe that people are starting to seek themselves to a design language that is recognizable and familiar. Fundamental architectural elements such as arches and columns that provide a sense of safety and stability. In this set design we chose to reuse some of these large scale elements and show them in a smaller context", says Madeleine Klingspor, Co-founder of ASKA Arkitekter.

Among other things, ASKA is up to date with the completion of the hair care company Maria Nila''s new head office, which is located in Lärkstaden, Stockholm, an interior of 650 m2. Right now, the company is working on the design of the new café Banacado, which opens on Tegnérgatan later this spring, as well as a villa in Torekov.

For further information about ASKA, image material or project inquiries, please contact:
Polina Sandström, +46 70 840 27 88, or email

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